To increase the customer retention and to generate repeat business, direct mail marketing has proven its ability. Moreover, it has turned out to be a popular medium for the marketers.
According to a survey, repeat customers spend 33% more than the new customers. Helping the new business flourish and attract more repeat customers are the benefits of Mail fulfillment. Not only it turns the one time customers into loyal customers but also encourages them to provide word-of-mouth referrals to grow your business.
A research published says that the customers satisfied with the business experience, share it to nine other people on an average. On the other hand, the customers who have had a bad experience with the business share their views to 22 other people. It is obvious that the customers share their experience with others. Hence, it is important to give them a satisfactory service.
Understanding how to maintain the repeat customers
The term customer retention refers to the efforts put in to enhance the relation between you and the customer so much so that they come back. Retention begins from the very first interaction with the customer. Another study says that the mail fulfillment companies who focus more on customer experience tend to make profit exponentially as compared to the efforts put in for the retention.
The chances of converting the existing customers into repeat customers, is near about 60-70%. Only 5-10% chances are there to get a new lead. Hence, your focus in terms of marketing should not only be on acquiring new customers.
The focus should be on the current customer base rather than generating new leads. Another survey suggests that only 20% of the current customer base determines the future of the company.
The retention process of the customers is a bit more time consuming than generating the lead or customer acquisition initiatives as it is difficult to predict whether the customer will really take interest again. It solely depends on your relationship with the customer and their engagement with the company.
Customer retention has the ability to create new revenue through referrals and word-of-mouth marketing. The existing customer shares their experience with others. And, that’s how the brand is built.
How is Direct mail marketing effective in the retention process?
Statistically proven, direct mail marketing ensures that the new leads are generated and the existing one takes interest again in the same company or the same product.
Following are few steps to start with:
- Begin with a plan
- Determine the target audience
- The mailing list should be up to date
- The message to the customers should convince them in order to attract them for future engagement.
- Visual effects in the mail also plays a very important role
- Printing and mailing
- Analyse campaigns performance
Are you looking for mail fulfillment companies who can make direct mail marketing more effective to grow your business within no time? Visit Spectra for further details and guidance! Track the effectiveness and the challenges that will provide you with the best mail fulfillment services.
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