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E-Cigarette Sales Burgeoning in U.K. with Aggressive Product Promotion

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https://www.psmarketresearch.com
E-Cigarette Sales Burgeoning in U.K. with Aggressive Product Promotion

More than half the people who use tobacco in any form die, as per the World Health Organization (WHO). The agency further says, “Tobacco kills more than 8 million people each year. More than 7 million of those deaths are the result of direct tobacco use while around 1.2 million are the result of non-smokers being exposed to second-hand smoke.” This means that it is not only harmful to those who use it but also to many who don’t.


Citing the dangers of tobacco smoking, P&S Intelligence expects the U.K. e-cigarette market value to increase to $6,486.5 million by 2024 from around $2,000.0 million in 2018, at a 19.6% CAGR during 2019–2024 (forecast period). This will be primarily on account of the rising awareness on the ill-effects of conventional cigarettes and ways in which their electronic variants are a little less harmful (although the jury is still out on this issue). E-cigarettes do not contain the over 4,000 chemicals that conventional cigarettes do, which is why they are considered a less-harmful way of nicotine intake.


Further, these devices do not produce smoke or ash, which makes them acceptable in areas where conventional cigarettes are banned. Moreover, many people simply throw cigarette butts wherever they feel like, which leads to waste and soil pollution. Since the electronic variants have no component that can be just thrown, their acceptance among Britons is increasing. However, the biggest reason for the rising demand for e-cigarettes is perhaps that their vaping liquid, also known as e-juice, comes in a variety of flavors, such as bubble gum, cola, fusion of fruits, methanol, chocolate, and mint.


Moreover, these products come in sleek designs and in packs with vivid graphics, which speak to the youth. This is why among all the categories in the age group segment of the U.K. e-cigarette market, the 16–24 category holds the largest share. This corresponds to the finding that most of the e-cigarette users in the U.K. are those with a better educational background and those in cities. This is also because people in rural areas are not as aware of these products as those in urban areas and they usually prefer simpler things, including conventional cigarettes.


Cig-a-likes, T-vapors, vaporizers, and vape mods are the different types of electronic smoking devices available in the U.K. Among these, vape mod sales are expected to surge sharply in the coming years as these devices allow users to customize the flavor of the e-juice and change the power modulation to reduce or increase the amount of smoke, as per preference. Further, in 2018, more than 35% of the U.K.’s population had used an e-cigarette at least once, which has been strengthening the use case for customizable vape mods.

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