With the rapid liberalization in the Middle East, residents here are getting exposed to the Western culture. This, combined with the heaps written about the physical beauty of regional women in Arab lore, is leading to a strong desire of people to look good. Similarly, Africans are increasingly going for beauty treatments on account of their rising appearance consciousness, driven by TV shows, social media, fashion magazines, and aggressive marketing campaigns by cosmetics companies.
Since these devices are used in non-surgical procedures, their popularity is surging in the region. Seeing the long duration, high intensity of pain and its persistence for days after the operation, ugly scars, and high costs associated with surgical treatments, people in the MEA are shifting to non-surgical or minimally invasive aesthetic treatments. This is clear by the data of the International Society of Aesthetic Plastic Surgery (ISAPS) that says that in Turkey, compared to 65,688 in 2016, 584,935 non-surgical cosmetic procedures were performed in 2020, despite the COVID-19 pandemic.
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Apart from the general appearance consciousness, the MEA energy-based aesthetic devices market is being driven by the growing geriatric population. As per an article by the University of Kent, in Tunisia, Lebanon, Algeria, and Morocco, almost 15% of the population will be in the age group of 65 and above by 2050. Similarly, Gulf Cooperation Council (GCC) countries, Syria, Jordan, Egypt, Libya, and Djibouti will reach this stage between 2030 and 2060, while in Yemen, Sudan, Palestine, Mauritania, Iraq, and Comoros, this stage will come after 2060. Since aging is a major factor affecting appearance, the growing geriatric population is driving the demand for energy-based aesthetic devices in the MEA.
Saudi Arabia generated the highest MEA energy-based aesthetic devices market revenue between 2014 and 2019 (historical period) because of its rapidly aging population, rising appearance consciousness, and increasing popularity of minimally invasive procedures. Similar factors are expected to propel the market at the highest CAGR in the U.A.E. over the forecast period. Moreover, Dubai is already a well-known business destination with offices of companies from around the world, while the corporate significance of Abu Dhabi and Sharjah also continues to rise.
Thus, with the people of the MEA becoming increasingly conscious of their looks, the demand for energy-based aesthetic devices will increase rapidly in the region.
