Let’s begin with a quick exercise.
Close your eyes and imagine yourself personally offering your product or service to your customer. What is he or she wearing? How old is he or she? Most importantly, is your customer a he or a she — or both?
If you were able to answer these questions, good for you. It means you can at least picture who your target market is. If you struggled to imagine how your customer would look like, or if you conjured a very generic description, you may want to read on.
Identifying your target market will make your business more cost-effective.
Here’s a reality check: attempting to target all kinds of customers will bleed your resources dry, and there’s no guarantee at all that you’re even getting your cash back. As of 2020, UAE is home to approximately 9.9 million people. Knowing that these individuals come from different backgrounds and have varying needs, it’ll probably take you decades to identify a singular problem that is shared by the whole population.
Well-known entrepreneurs and businessmen achieved success by delivering a solution to alleviate a specific issue.
Take Uber Technologies, Inc. for instance. The ride-hailing giant, founded in 2009 in San Francisco, has completely revolutionized the way people travel in more than 60 countries. It provided a solution to travelers and commuters who don’t have the time to wait for a cab. Although Uber started out with the a-car-for-every-choice USP, it now also offers boats, helicopters, and even motorcycle pick-up and food delivery services.
Once you know who your target market is, it’ll be easier to design a marketing strategy—including your content, your keywords, and even your medium—that will effectively target the people your product or service is made for. Everything else will align once you have set the right direction, so make sure to take the time to identify who you’re really doing your business for.
How do you identify your target market then?
Here are some key questions to ask yourself about your business and your customers. These are guaranteed to help you gain a clearer insight of your target market.
● Which demographic do they belong to?
● How do they spend their free time?
● Where did they come from prior to visiting your business?
● How did they get to your business?
● When do they purchase from your business?
● Why did they choose to buy from your business?
● How can you reach them?
