Interactive content experiences are ones that will stick with your customers. Through interactive content creation, you can ensure that you are creating engaging content that will leave a lasting impression. Don’t have the knowledge or experience to create this content for yourself? If so, consider hiring interactive content services, which allow you to get the interactive content that your brand needs to stand out from your competition. Here are some different ways of creating interactive content for your website.
Create Interactive Infographics
Infographics is an excellent way to draw your visitor’s attention to important information. While regular infographics can be incredibly useful, you can create even more effective interactive infographics. It’s easy to just scroll by regular infographics on a website. But, if you create infographics that are interactive, you are getting them to focus their attention on your infographic. This focus and engagement mean that they will better retain the information on your infographic.
Use Tabs
Tabs are known for encouraging visitors to click on them. If you have a lot of information that you want to convey to the reader, it can be tempting to just create a wall of text for them to read. But that can be a turn off for visitors, overwhelming them. They want to be able to quickly access the information that they actually want to know. Tabs can help with this. This can be an aesthetically appealing way to separate the clutter into a more readable format for your visitors.
Make Animations
Stand alone animations can also be a great way to create interactive content. From things like creating GIFs to other types of animation, you are able to create something that is visually appealing and help you better drive traffic through your website.
Sneak Peaks
Any interactive content requires something that will grab the attention of the visitor. Interactive sneak peaks could be exactly the hook that you need to accomplish this. This sneak peak can mean that you give a quick peak of blogs, answering a question, or even just a sneak peak at your website. By getting people to click to get more information, you are engaging them and ensuring that they stay on your page for longer.
Allow Content Ratings
Getting feedback directly from visitors can be the best way for you to engage them. Your audience wants to feel like they are listened to by a brand. Setup content ratings, specifically for your interactive content. This can give you valuable information about what you’re doing right and what you need to work on. This helps you improve your website to increase your engagement rates.
Conclusion
Interactive content experiences can be the secret that you need to be more successful and stand out from your competition. People love interactive content, and this keeps them on your page for longer. This will reduce bounce rates, improves SEO due to people staying on your page longer, and increase conversions. Creating interactive content can be such a wise investment for your business.
“The growth in business use of messaging and conversational experiences, transforming virtually every customer touchpoint, is an exciting secular trend,” said John Curtius, Partner at Tiger Global Management.
He added, “Gupshup is uniquely positioned to win in this market with a differentiated product, a clear and sustainable moat, and an experienced team with a proven track record.
In addition to its market leadership, Gupshup’s unique combination of scale, growth and profitability attracted us.”https://www.martechcube.com/gupshup-raises-100m-to-accelerate-conversational-messaging/
Interactive content marketing is a subset of general content marketing that is growing in popularity as internet users grow bored with an influx of static information and turn to customizable and interactive content to entertain themselves.
Online retailers and other online businesses are taking advantage of this consumer desire to interact with their media by providing interactive content services to draw traffic and inform potential customers of their products and services.Interactive content marketing differs from traditional content marketing in that the focus of the content is not consumption but interaction.
Traditional content marketing is comprised mostly of media like blog articles, pictures, videos, and other static media that serves its purpose by being seen.
Businesses that provide interactive content tools, on the other hand, are focused on content that caters to each individual consumer via user actions such as answering polls or inputting personal information.There are countless examples of interactive content, with some of the most popular being quizzes, quote calculators, live chats, and interactive graphs or charts.
For example, a store selling a physical product like sunglasses may create a quiz to match a user with their “perfect” pair.
A site that provides insurance or other services may include a quote calculator as their interactive content service, and a technical support website may benefit the most from live chats or interactive diagrams.The big draw of interactive content marketing is that it helps each consumer feel like they are receiving individualized service without the need for constant human input.
