Introduction
Conversations have always been at the center of sales, and the transition to the digital space hasn’t changed that. Chatbots are at the forefront of facilitating these conversations on the online front. According to stats, 55% of businesses that use chatbots generate more high-quality leads, and chatbots increase sales by 67%.
So now you know. Chatbots aren’t just a gimmick or any other tool to add to your tech stack. But instead, here to drive your conversations and demand generation. However, many businesses struggle with the ‘how’ aspect of it.
Buying a tool integrating them using chatbot templates is easy. But to be able to drive conversions and generate sales-qualified leads/appointment bookings requires a lot of research and creative content writing skills.
Not to worry, though. In this article, we’ll guide you through the learning we’ve gathered over the past four years working on thousands of chatbot projects.
The whole idea of chatbot marketing relies on chatbots helping visitors push through the marketing funnel from prospects to leads, and there are various ways to do that. Listed below are proven ways through which you can ace your chatbot marketing game.
1. Encourage Proactive Engagement with Visitors
No matter how hard you try to build an interactive website, you can only create an inclusive experience if you allow the visitors to speak. But it’s easier said than done, isn’t it?
Very few visitors will initiate a conversation with your chatbot on their own. Some may not even know there is a bot, as it is a tiny chat bubble floating around, usually at the bottom right corner of your browser window.
Your chatbot needs to be the one starting a conversation with them instead. A chatbot that can open its chat window automatically with a mere hello, or a greeting along with a sound effect, or a popup with a quirky message can grab eyeballs, make them aware of your bot, and motivate engagement from their end.
Better bot experiences with more engaged audiences can generate response rates as high as 80-90%. It also improves the reputation of your brand as being responsive.
For example, when visitors land on WotNot’s website, they’re alerted with a one-liner popup message via an intuitive sound tone to notify them of the bot. The message is crisp and summarizes the challenges a business would want to solve with WotNot.
On average, we’ve seen chatbots with this feature turned on experience a 60% increase in conversations and a 40% increase in potential leads being generated.
Facebook is one of the leading social media platforms and has billions of users worldwide.
Facebook Messenger chatbot is one of the cool features which enables customised chatting with people.
There are nearly 1.3 billion active users for Facebook messenger, who love to spend their time chatting with others.
Thus Facebook offers a customised chatbot that enables businesses to have personal contact with their customers.
This is a great platform to convert potential users into customers through one to one personal chatting.
With the help of chatbot, a business can intimate their offers to their customers, sell products and give special discounts for their lead magnet customers to increase their fame among the public and finally generate revenue from it.
Did you know that Social Media was the highest lead generator for real estate agents, followed by ILS sites and aggregator sites?
According to the National Association of the Realtors, 52% of multifamily home buyers found their homes on the internet.With the proliferation of digital marketing, real estate agents and developers don’t have a choice but to step out of their comfort of traditional marketing and enter the realm of social media.
We know the importance of social media marketing for any business.
Still, it’s all the more a non-negotiable strategy for the real estate industry because of the massive number of multifamily & single-family property sales happening on the internet.
As a result, 76% of female realtors and 73% of male realtors used Facebook to do their real estate business.
While homebuyers are buying extensively on the internet, real estate agents still find it challenging to embrace this digital switch completely.
There are myriad of HR tools that continue to enter the market, vouching to find the most qualified candidate in the digitization era. Chatbots are one such innovation, driven by AI and powered by neural networks to mimic the conversational capabilities of humans, without the actual human intervention. But, why the need for digital assistance chatbot. Well, to begin with, it allows for quick communication between HR and the candidate. Secondly, it offers multichannel offering depending on the strategy of engagement and thirdly it expedites the application process by parsing irrelevant data.
Recruitment Smart’s involvement in designing and developing recruiting chatbots is quite unprecedented. Missed communication is akin to a missed opportunity to hire the best candidate. Recruitment Smart’s, AI-powered chatbots, eliminate the communication gap by leveraging machine learning capabilities to conduct a conversation via auditory or textual methods.
The digital assistance chatbots inject relevancy in the hiring process making the recruiter/applicant exchange worth the while. It enhances the brand quotient and refines time utilization, resulting in fruitful candidate engagement, improved brand perception, and a platform to attract the best talent. The chatbots are as good as the data marts they base their data models on. The more data you feed the chatbots algorithms, the better they become in making accurate decisions. At Recruitment Smart we are continuously improving our chatbot capability by building templates to deliver the best in class conversational experience.
Candidates can leverage AI capabilities and enjoy a seamless job application process. The process streamlined to only one step of uploading a CV in the desired format which is readable by the AI, machine learning algorithm. AI, then parses through the CV and ascertain the candidate’s skillset and maps it with the listed jobs that match the candidates resume to the “T”. The AI then furnishes the list of recommended jobs for the candidates’ perusal. The different stages of the application are facilitated by different instances of Sniper Recruitment AI chatbot, for example, pre-screening Sniper AI chatbot, Interview scheduling chatbot during the interview process and Onboarding chatbot upon selection.
Recruitment Smart, through its AI and machine learning capabilities, propagate “intelligence” in the recruitment process. The cognitive and predictive capability of AI enables the recruiters to spend more time converting candidates into employees and enhancing customer engagement.
An Introduction to Chatbot: With Chatbots being everywhere, the challenge is to develop a well functioning one.
Here is the chatbot tutorial with the basics of creating an AI chatbot.
I think it’s time we start creating a standard language to speak about the structure of conversations with AI Chatbot assistants.Web app UX features a common languageFor instance , in Herbie.ai we recently made the domain file editable within the UI.
The challenge was that your domain file contains the templates your assistant uses to send messages.
The UI already features a separate tab for editing those, so we might be duplicating information.But as a community, we don’t yet have the vocabulary to possess an identical discussion about the weather of dialogue.
We mention intents, entities, and actions, but those concepts are too detailed.Conversational AI needs a standard languageWe think it’s helpful to separate conversations up into user goals, where each user goal can mix and match reusable dialogue elements.Know more - https://www.herbie.ai
