Walmart Marketplace Management Services

Innovation and Saturation Strategy.

Wal-Mart does business processes with IT and supports its suppliers to use IT as well. This will cut costs, improve quality, efficiency, customer service and cut time to market or to suppliers. Wal-Mart has a distribution center and is about a day's drive (at the most) from the stores they serve, and Wal-Mart will keep an eye on every item shipped from the warehouse.

Wal-Mart's IT system is also useful for converting raw data into useful data. Wal-Mart also developed an RFID (Radio Frequency Identify) system in 2005 that can provide information to retailers and suppliers.

 Growth Strategy.

The growth strategy used by Wal-Mart is to use IT to manage regional and global business expansion.

With IT, Walmart Account Management can get information quickly and at any time.

Federal Strategy

Companies like Wal-mart are expanding their network to customers and suppliers to keep the inventory replenishment system going and will secure Wal-mart's business.With that, e-business will emerge to share information between companies with customers and suppliers.

Wal-Mart has invested quite a lot in its IT field. Because IT is what helps Wal-Mart managers a lot in doing their jobs, and this is what becomes a barrier for competitors who want to enter this industry, because they have to compete with Wal-Mart.

a. Understanding the Customer.

Wal-Mart strives to provide goods for its customers at low prices in accordance with its tagline, namely Save Money Live Better , which means that by saving expenses, families can live better. According to a study conducted by Goldman Sachs, quoted in Fortune magazine, Wal-Mart is the price leader in various product categories. Wal-Mart is known for its low prices and discounts.

b. Merchandising Focus.

Wal-mart is more focused on selling products at low prices and conducting product selection. Wal-Mart also focuses on branded goods but at low prices that are sure to be in demand by consumers/customers.

c. Strategy for Customers

Wal-Mart divides its market segments into 5, namely:

 1.  Wal-Mart discount stores that first opened in 1962. To date, there are more than 803 stores that offer customer satisfaction and convenience throughout America

 2. Wal-Mart supercenter, which was developed in 1988 to increase convenience and one-stop family shopping, which really describes the Wal-Mart Every Day Low Price tagline.

 3. Wal-Mart neighborhood market is a fast and convenient market

4.  Marketside is a segment of Wal-Mart that provides fresh food in   several types minute. This marketside is for busy customers

5. Walmart.com is the convenience of shopping for customers via the internet at a low price and can be delivered to the customer's place. d. Service Friendliness.

Wal-Mart gives its employees the skills to serve customers. Sam Walton always reminded that their income comes from consumers. The employees also always greet customers with a smile at the entrance.

d. Strategi Supply Chain

Wal-Mart has always kept costs down and offered the best prices to its customers. Therefore, goods/supplies are obtained directly from producers without intermediaries.

E.  WAL-MART COMPETITIVE ADVANTAGE

Walmart Listing excels and stands out for its low prices and wide selection of goods and is a brand from a well-known company. In addition, Wal-Mart also has a private label that outperforms national products such as Ol'Roy dog food which outperforms the Nestle brand and Sam Choice products which outperforms other national products.

With frequent discounts offered by Wal-Mart and the ability to select products at the lowest   prices that suppliers can offer, Wal-Mart has survived despite the global crisis that hit America yesterday.

 Wal-Mart is also very friendly in service to consumers which is a plus so that customers will feel satisfied and comfortable to shop at Wal-Mart again.

Wal-Mart also excels at cooperating with other companies. Such as cooperation with P&G in terms of RFID. McDonalds, Mary Kate and Ashley Olsen who sell their branded clothes, Con Agra which makes products for Wal-Mart and this can cut Wal-Mart's operating costs. With a computerized system and via satellite, Wal-Mart can control their warehousing and inventory. So that Wal-Mart will quickly respond to ordering supplies via the internet to suppliers. Therefore, Wal-Mart will never run out of stock but also no stock will accumulate. This is an advantage for Wal-Mart compared to its competitors.

Results of Wal-Mart's Comparative Advantage. With the various competitive advantages above, Wal-Mart has become the number one retail company in the world with branches and markets in various countries. So Fortune magazine determined Wal-Mart as the world's largest revenue company in 2006, 2007, and 2008. Wal-Mart also managed to reduce inventory costs with its supply chain system but had  a high level of sales. Wal-Mart is also listed as a company with billions of dollars in revenue.