The online reputation of a business always lies on a thread. One bad review can shatter a brand image that took years of hard work and dedication to build.
In the online world, anyone can leave you a bad review without revealing themselves, masquerading behind an avatar or fake identity.
In 2022, your online reputation matters more than anything else, and that is why you need to carefully plan your every move. So, here are the do’s and don'ts of online reputation management that you need to know in 2022.
Do’s of Online Reputation Management
Do Respond Professionally
When you are responding to a review, whether a bad one or a positive one, you are representing a brand or business identity, that is why you need to be the utmost professional when it comes to putting down a response.
Do not retaliate and try to be more understanding and polite. It doesn’t mean you can’t ask questions, but you surely need to maintain a professional tone. Use an online reputation management software so that you don’t miss reviews that need a response, and try to respond as much as reviews and feedback as you can.
Do Ask For Feedbacks
"More the merrier"; This is very much true when it comes to online reviews. The more reviews there will be, the more the customer will find your business authentic and trusting. With plenty of reviews, your business seems more established, and that is why you should never be afraid of asking for feedback.
Ask every customer for feedback on any major online platform like Yelp, Facebook, or Google reviews. Bad reviews are inevitable, but good reviews need to be fished.