Magento is considered as one of the leaders in the eCommerce platform and in order to maintain its competitive advantage in the online world, it becomes even more necessary to enforce the most delinquent characteristics. Not only does this help your customers make purchases on the website, but it also brings them back to your store.
Magento 2 GTM extension is a user-friendly eCommerce solution that streamlines the method of adding, editing, and handling Javascript tags and other snippets of code on your Magento store. In it, you can quickly and efficiently integrate Facebook Tags, AdWords conversion tracking, remarketing, DoubleClick code, Google Analytics, and much more, without the need for a Magento developer. With numerous departments, Magento development agencies, SEO marketing agencies, and marketing agencies delivering the right set of tools, it is effortless to run your digital marketing campaigns so that everyone can do their job quickly and efficiently.
The Magento 2 GTM extension saves you a lot of time, it's comfortable to use, and streamlines the procedure of integrating third-party snippets on your eCommerce store, authorizing you to accomplish any requirement without the need for a web developer. Gives ample creative space to create complex customized tags.
Thanks to Magento 2 GTM extension, you don't need to be experienced to complete demanding tasks without writing a single line of code. Google Tag Manager is a great tool for marketers and agencies as it frees up developers' time so they can focus on larger projects. Google Tag Manager comes with many other features like debugging, version control, user permissions, built-in tags for Google Analytics, AdWords conversion, remarketing as well as many third-party tags and many more.
Features of Magento 2 GTM Extension:
Magento 2 GTM extension can be downloaded from the webkul store. When installed, it provides the following key features to help you manage and improve your Magento eCommerce store.
- Track product clicks and impressions based on their position in category and search results pages. In addition, the extension can also track upsell and cross-sell products.
- Track how many times a product is added or removed from the shopping cart.
- Track how many times a product was added to the wishlist or in the checkout process.
- Follow the store's checkout process (billing, shipping, shipping options, payment options), purchases with or without shipping, and tax charges and coupon usage.
- Make sure the store's GDPR compliance with the local Magento accepts cookie functionality.
- Add multiple Child vs Parent (Parent ID or Child ID send cart, checkout, and thank you pages) and track how often these products were compared.
Final Words:
The Magento 2 GTM extension eliminates the requirement for you to configure more than one extension in your store. As a result, you will see a significant increase in your productivity and find that your overall tracking and store-level analytics analysis has been greatly simplified – clear proof that this is an essential extension to your Magento store.
