Why does an SEO company in Hyderabad optimise images and videos on the website?

Trust us, no one likes to be hated by Google and businesses can improve their performance on search engines by optimizing the image and video file size. Images are very crucial to ensuring that the content on the website is more accessible, very attractive, and engaging to the users, but they’re equally important in terms of SEO. An SEO company in Hyderabad will first give search engines important contextual information, then optimize the images to increase page load speed, which will eventually increase user engagement and improve the ranking on the search engine results page.

Image and video optimization is the process of developing and delivering high-quality images in the ideal format, size, and resolution. This will increase user engagement and also involve the labelling of images so that the search engine crawlers can read them and understand page context.

SEOers will ensure to reduce the size of images without compromising on the quality, so that the page loading time improves and, subsequently, the user experience also improves. An improved user experience and interactions with the website will have a positive impact on search engine rankings, which further improves customer engagement, conversions, and customer retention.

To give a brand the best opportunity to succeed with SEO, image and video optimisation need to be done and we will tell you why. Let us get into details now.

1. Improvement in page speed: We all know that the time taken by any web page to load should be as minimal as possible because the users generally do not wait that long to get the information that they require. To keep the users engaged, SEOers will do image and video optimization where they deliver high-quality images by choosing the right dimensions, sizes, and format of images to upload on the website. A website carries a lot of weight, and this is because of the high-quality images and videos that are present on the website. So, image and video optimization are done to significantly reduce page loading time and see the users do not move away from the website.

2. Enhanced user experience: If the user experience needs to be enhanced, then the load speed of the website needs to be improved too, and this can happen only when the images and videos are optimized on the website. So, the SEO team will see that the images and the videos are optimized and check the load speed across all types of devices using the same internet connection. The speed of the website is ensured to be the same not just on one device, but on all the devices and give the users an impeccable experience.

3. Increase in rankings: Optimisation of images will lead to improvement in page load speed, which is directly connected to the search engine rankings. Google consider page load speed as an essential element when it comes to the ranking of a website on the search engine results page. It is a verified fact and is also one of the reasons that page-load speed is a crucial factor in determining search engine rankings for websites. So, SEOers have overcome this hassle of getting ranked on the search engine results page by optimising the images and the videos on the website and giving the website a boost in its ranking.

With this, we can say that the website will achieve the ranking on the search engine results page, improve its page speed and enhance the user experience by optimising the images and videos on the website. SEOers will ensure that they do the optimisation for every website and make the user visit the website again and again.