Looking to create engaging, informative visuals for your audience? Check out our list of free infographics creating tools!
With 49% of marketers using visual content, it's more important than ever to stand out from the crowd. These tools will help you create stunning infographics, videos, and more - ensuring that your brand leaves a lasting impression.
What is an infographic?
Before creating an infographic, it's important to understand what one actually is. An infographic (or information graphic) combines images and other media elements to convey a story or idea, typically in statistics and research findings.
Infographics are quickly becoming one of the best ways to interact with customers. They're eye-catching, informative, and can provide engaging browsing experiences for your audience.
Why use infographics
People want to read things that make them feel like they're learning something new. And nothing makes people feel more informed than data - especially research findings and statistics.
Infographics help lend credibility to the information you're trying to convey and allow your audience to quickly and easily digest vast amounts of information in a simple, effective way. So how do you turn this idea into an actual infographic? Here are some tool you to help you:
Tools that can help you create your own infographics
With the number of tools available now, there's really no reason not to make engaging visuals for marketing. Here are five great tools for those looking to learn how to create their own infographics:
Infogram
Infogram is a free tool that helps you quickly and easily create infographics, interactive charts, and more.
They provide a vast library of customizable templates to choose from - so all you really need to do is upload your data! Once your infographic is created, they'll distribute it through social media channels, or you can embed it on your site or blog.
Piktochart
Piktochart is another free infographic maker with many templates to choose from.
Their drag and drop interface makes it easy to edit templates - simply move elements around on the template until they look just right. Once you're all finished, you can choose to embed the infographic on your site or download it for later use.
Venngage
With Venngage, simply drag and drop visual elements into place to create unique infographics in minutes! This tool also provides access to thousands of pre-designed templates that are ready for use - all you need to do is enter your data and customize!
Infogr.am
Infogr.am is a free tool that allows you to create infographics and publish them directly on social media channels like Facebook, Twitter, Pinterest, Google+, and many more! Once published, it's easy for others to embed your infographic onto their own website.
Canva
Canva is a free design platform that makes it incredibly easy to create beautiful visuals! With Canva, you can choose from thousands of high-quality images, icons, and fonts - as well as customizing pre-designed infographics. Once you're all finished, you can download or share your completed image directly through social media channels.
Types of infographics
When it comes to creating infographics, there really isn't anyone right way - many different kinds of media and visual content can be used to convey your idea and data.
Since each type of media provides a different feel to the infographic, it's essential to consider how you want your infographics to appear before getting started.
Manual drawing
Infographics don't always have to use technology - sometimes, they can be made by hand! Drawings or sketches can help visualize data that might not otherwise make sense through images or video.
Film or photograph
Some companies choose to create infographics that are narrated through the use of film or photography - this can be highly engaging and can help tell a story. These infographics often have an emotional impact on viewers, making them more memorable!
Data visualization
The main purpose of creating infographics is to visually communicate data to your audience. Data visualization can be done through many different forms - graphs and charts, illustrations (such as diagrams and flowcharts), and images (such as photographs).
How to create infographics on your own
If you're looking to learn how to make your own infographics, there are a few different ways that you can go about creating them:
Use free infographic makers.
Like those that appear above, some companies offer completely free infographic makers. These tools make it incredibly easy to create unique infographics from scratch - all you have to do is enter your data!
Use a slide-based presentation tool.
A lot of people use PowerPoint or Google Slides to create their infographics. If you want to create an infographic using a slide-based presentation tool, simply add text boxes and insert images to build your design.
Paid software like Illustrator or Photoshop
If you're looking for professional results, some paid software options can help you achieve amazing results! Adobe is one of the most popular choices since professionals have used their products for years.
Tips for creating Infographics
Once you've figured out the kind of infographic you want to use, some important considerations should be made before starting the design.
Keep it simple!
The more complex an infographic is, the less your audience will enjoy it. Try to keep infographics as straightforward as possible while still conveying all your information. This will make them easier to understand and more likely to be shared with others!
Use high-quality images
The images you use in your infographic can have a massive impact on the overall design. Try to only include the highest quality images - this will help keep your presentation sharp and professional-looking.
Make it interactive!
If you want your infographic to be more engaging, you might consider adding interactivity to some aspects of your presentation. Interactive infographics are more likely to be shared with others, which can help you get the most out of your design!
Make sure it is informative.
When creating an infographic, the most important consideration is making sure that it is helpful and informative. If you aren't communicating anything through your design, viewers will lose interest quickly - so make sure that your design contains the most relevant facts and figures!
Promote it
Now that you have created an awesome infographic, what will you do with it? You should always promote your infographics to get backlinks or build authority for your website. One of the best ways to do this is through social media - try sharing your infographic on Facebook, Twitter, or even Pinterest! You should also consider submitting your infographic to Infographic directories - these websites are designed specifically for promoting infographics and can help you get backlinks.
How to use infographics for your business
Once you've created an infographic, you must do more than just share it with friends and family - it should be used as a marketing tool! Here are some ideas on how to use infographics for marketing your brand.
Showcase company milestones or significant events
Create an infographic that showcases the milestones your company has reached - whether it's the number of employees, the amount raised in funding, or the number of customers acquired. This can help your audience learn more about your business and what makes you different from the rest!
Showcase recent changes to products or services
An infographic can be a great way to showcase recent changes to your products or services - such as new features.
Looking at the infographic, customers will quickly learn about these changes and decide whether they would like to continue using your product/service.
Use infographics in email marketing campaigns
Email marketing is still one of the best ways for businesses to communicate directly with customers - and infographics can be a perfect fit for this! Feature an infographic in your email campaigns to highlight a specific feature or highlight new changes.
The Bottom Line
Infographics are growing in popularity, and marketers everywhere use them to increase website traffic and engage their audience.
To learn how to make your own infographics, plenty of free tools are available. Of course, if you're looking for professional results, you'll need to invest in some paid software - but the results are worth it!
