Organizations are under unprecedented pressure to deliver exceptional customer experience in an increasingly info-savvy world where customers expect nothing but excellence. Enhancing customer experience requires attention to details that customers observe and feel while interacting with your brand. Technologies are helping enhance customer experience in today’s digital world by delivering hyper-personalized and contextualized content across brand touchpoints consistently, learning from each interaction and predicting customer behaviour thereby. Customers are becoming less involved and appreciative of advertisements.
ActiveCampaign, the leader in Customer Experience Automation (CXA), today announced it is expanding its platform capabilities to further enable marketers to engage with customers across all channels, and through the entire customer lifecycle.The expanded capabilities include new marketing channels and integrations, and the ability to personalize web pages using customer data collected from multiple touchpoints throughout the customer journey.
With this new functionality marketers can:Create high-converting, interactive landing pages in minutes, with simple set up and easy-to-use templates.
In an ongoing commitment to value, ActiveCampaign is now offering landing pages for free to all current customers as part of the company’s Customer Success Commitment.
Current ActiveCampaign customers can learn more about the new landing page functionality and take advantage of the offer here.Personalize any web page using data stored in tags, such as past purchases, shopping preferences, interests, demographics, and engagement data (Coming soon)Automatically trigger push notifications and SMS messages based on any action taken during the customer journey via TwilioAutomatically trigger Slack notifications based on customer behavior (like when a customer subscribes to email, creates a support ticket, or writes a review)ActiveCampaign’s CXA platform removes the barriers created by legacy email, marketing automation, CRM, and service and support solutions and helps businesses deliver a completely connected customer experience without forcing them into an all-in-one marketing solution.
Rather than paying for functionality they don’t need, businesses can use ActiveCampaign to orchestrate personalized automations across their technology stack, and achieve true omnichannel engagement across email marketing, personalized websites, targeted Facebook ads, SMS, chat, and more.
2 years ago, a report from Deloitte, "Managing the digital workforce" was talking futuristically about the sort of prospect of workforce that it saw coming and how it could be managed so as to make the best of it.
RPA solutions, in this regard, are not only the most viable technology enablers, but also the harbinger of a new dawn in workforce revolution.
And rightly so, since it has the power to revolutionize an organization's existing software applications and tools the closest to how a human would perform those particular tasks, only better, faster, and more efficiently.
With RPA in place, the same work that human employees do, is done for a lower cost in the sense that the same employee can do more in the same given time, thus adding to the returns on investment and revenue.
There can be typographical errors; there could be missing data; an employee could end up mixing numbers.
In short, expecting 100% accuracy with human labor is expecting too much.
