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ABM Platforms

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ABM Platforms

ABM stands for Account-based Marketing. By reading the name you’d assume it’s a form of marketing that is account-based. You are not wrong. ABM is a high intention-based form of marketing. But it’s driven by sales intention. Account-based Marketing is a sales strategy that aims to flip the traditional sales funnel.

On the surface, Account-based marketing looks complicated. There are a lot of things moving around. Things turn more chaotic when you are working with a large team. While in ABM you are not reaching out to a single lead or decision-maker. Instead, you are reaching out to the entire account. While you do this, it’s important to have a uniform, consistent, and disciplined messaging throughout.As human error is more common than we admit, we are bound to send multiple emails to the same person, or schedule meetings with the wrong team due to wrong requests being passed in our internal teams.To keep the sale process in check and keep everyone informed of the updates, experts suggest using a collaborative tool. With advancements in cloud tech, it’s not possible to create digital collaborative platforms. These platforms are designed to solve one problem. In the case of ABM platforms, you get everything you need to find and make sales,

ABM Platforms

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