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Optimize Your Company LinkedIn Page | Business Tools | Playbook Products | Business Playbooks

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Company Expert
Optimize Your Company LinkedIn Page | Business Tools | Playbook Products | Business Playbooks


LinkedIn is the most popular “professional networking” site B2B Professional Service Firms use to share information, build work relationships, and leads. Just like the other popular social media platforms like Facebook and Twitter, a company’s LinkedIn page is likely to show up in search results when an individual searches for your company name. B2B Professional Service buyers also typically come to your LinkedIn page before making a purchase. LinkedIn helps provide social validation your company is legitimate.


Because of the potential user and search engine exposure, it’s important for B2B Professional Service Firms to have a complete LinkedIn company page that takes advantage of these opportunities. A strong LinkedIn presence can help strengthen your brand and reinforce your image as an industry thought leader.

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