Search engine advertising is one of the most popular forms of online marketing today. Businesses use PPC to promote a number of different products and services. If you're considering PPC marketing, it's important to know you have options. You can use the free services offered by Google, Bing and Yahoo, or you can use a third-party provider. You can even hire a company to handle your PPC marketing campaign. No matter which option you choose, be sure you understand the pros and cons of each.
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