The global electric toothbrush market is anticipated to expand at a CAGR of 5.7% during the forecast period, 2021 – 2028. The growth of the market is attributed to the rising awareness regarding oral health and increasing disposable income of consumers.
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Electric toothbrush is an automatic toothbrush that is powered by a battery, which is rechargeable. They have an automatic cleaning option in which the teeth are cleaned by the rapid bristle rotation swing. The brushing speed and excessive force applied while manually brushing the teeth may increase the risk of damaging the gum and enamel.
Electric toothbrush has pressure sensor, which allows the user to keep record of the amount of pressure applied. Continuous efforts by various dental organizations to improve awareness among the global population is a prime factor anticipating the market growth. For instance, The American Dental Association (ADA) conducts a National Children’s Dental Health Month (NCDHM) campaign annually. These organizations along with the help of dental professionals are intended to increase awareness regarding oral hygiene among children. Additionally, Global Oral Health Program led by the World Health Organization (WHO) has established an orientation with the Shanghai Declaration on promoting awareness about oral health.
Oral diseases have affected nearly 50 % of the global population. Tooth decay has affected nearly 2.4 billion people with permanent teeth and 480 million children with primary teeth. Rising incidence of oral diseases has led to the growth in awareness about importance of good oral health.
Market Drivers, Restraints, Trends, and Opportunities
Increasing consumption of tobacco, alcohol, and other unhealthy products have a negative impact on the oral health, which is expected to foster the market growth. Inflated price of electric toothbrush and the requirement to change its head after certain period of time can restrain the market growth. Rising spending on oral health by government state bodies and consumers is expected to drive the market growth. Growing awareness among the youth about oral hygiene and recent technological advancements in electric toothbrush such as the introduction of connected electric toothbrush is expected to drive the product demand across the globe.
Global Electric Toothbrush Market Segment Insights
On the basis of end-users, the market is segmented into adults and children. The adult segment is anticipated to witness a substantial growth rate during the forecast period. Growing adoption of unhealthy lifestyle owing to the increasing stress levels in adults has resulted in deterioration of oral health. Thus, individuals are immensely focusing on oral hygiene, thereby propelling the demand for electric toothbrush.
Based on products, the market is bifurcated into rotational and vibrational. The rotational segment is expected to grow at a rapid pace owing to improved plaque removal and gingivitis reducing capacity as compared to vibrational toothbrushes. Moreover, rotational toothbrush are more favored for sensitive teeth, which is expected to spur the growth of the market segment.
In terms of regions, the market is classified into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is anticipated to account for a large market share owing to increasing disposable income and presence of wide range of electric toothbrushes in countries such as the US and China. Moreover, supportive initiatives by government and guidance of skilled dentists are expected to positively impact the market growth in this region. For instance, the American Dental Hygienists’ Association (ADHA), states that there are 150,000 registered dental hygienists in this region. A dental hygienist provides a proper dental plan for sound oral hygiene.
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