The global herbal tea market is anticipated to expand at a substantial CAGR during the forecast period, between 2020 and 2027.Herbal tea is a brew of a variety of edible roots, fruits, leaves, and flowers of non-tea plants. It is usually referred as tisanes in Europe and few other counties around the world. Since, herbal tea is not derived from the Camellia sinensis plant; it is not essentially a true tea. Conversely, it is emerging as a new trend with the rise in health consciousness among people.
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Market Trends, Drivers, Restraints, and Opportunities:
· In the past, herbal blends were used for their competence to raise spiritual awareness and enable consumers to gain physical benefits. However, consumers started drinking herbal tea merely for its taste and aroma. This, in turn, drives the market.
· Surge in population and rise in disposable income are some factors driving the herbal tea market.
· Higher cost of herbal tea than their substitutes such as normal tea, juices, and coffee hampers the growth of the market.
· The herbal tea market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
· Fluctuations in prices of raw material of herbal tea are likely to impede the market.
· Rising awareness and health consciousness among people are expected to boost the market growth during the forecast period.
Herbal Tea Market Segment Insights:
On the basis of types, the market can be segregated into green tea, black tea, and yellow tea. The green tea segment accounts for a large share of the market, as it is the considered to be a healthy beverage. Green tea is rich in polyphenols that reduce inflammation and help fight cancer.
Based on flavors, the herbal tea market can be classified as chamomile, peppermint, lemongrass, ginger, hibiscus, fruits, and others. The lemongrass segment accounted for a large share of the market and is anticipated to expand during the forecast period.
On the basis of functions, the market can be segmented into cognitive health, gut & digestive health, multifunctional, and others. The multifunctional segment accounts for a large share of the market. However, gut & digestive health segment is anticipated to grow at a rapid pace during the forecast period.
In terms of forms, the herbal tea market can be bifurcated into tea bags and loose leaf. The tea bags segment accounted a large share of the market and is anticipated to expand during the forecast period, as it is convenient and easy to use.
On the basis of distribution channels, the market can be fragmented into supermarket/hypermarkets, specialty stores, convenience stores, online retail, and others. The online retail segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from.
Based on regions, the global herbal tea market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Asia Pacific accounts for a large share of the market, as people are inclined toward herbal food &beverages. The market in Europe is anticipated to expand at a rapid pace during the in forecast period as there is increase in the health consciousness among people.
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It includes the size, share, growth, trends, key players, segments and regional analysis in detail during the study year 2020-2027.The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide.
The major players in the herbal tea market include Tielka, Mountain Rose Herbs, Tega Organic Teas, Terra teas, Arbor teas, Tetley, Indigo herbs, The Indian Chai, Twinings, and Organic India.
This section consists of a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.Get more information on "Global Herbal Tea Market Research Report" by requesting FREE Sample Copy at https://www.valuemarketresearch.com/contact/herbal-tea-market/download-sampleMarket DynamicsWorld demand for herbal tea is projected to rise with increasing health consciousness, changing lifestyle of people, growing awareness about health benefits of herbal tea, and diverse product availability.
There has been a surge in the popularity of herbal tea over the past several years attributable to its delicious and vibrant flavor and its mental and physical health-promoting properties.
Health benefits vary with tea type.
Most common is known to relieve the discomfort of the digestive tract, relieve nausea & stomach pain, help relieve period pain, treat diabetes, help lower high blood pressure and fight oxidative stress, treat the common cold, help improve bone health and reduce heart disease risk, among others.
