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WILL DIGITAL CUSTOMER EXPERIENCE (DCX) MATTER IN 2022?

WILL DIGITAL CUSTOMER EXPERIENCE (DCX) MATTER IN 2022?

Best CXM services in india,-That’s why digital customer experience (DCX), like offline CX services in India, has become an equally essential point of focus for companies. A survey held in 2021 showed that one of the best companies that managed to keep up their digital CX services despite the pandemic was HDFC Bank. The results were based on three main CX components: Effectiveness, Ease, and Emotion.Keeping up your net promoter score (NPS) in the market has become challenging since it is effortless for users to merely switch to another digital channel from yours if yours fails to retain their attention. According to the NPS survey in India, the rating of a customer from 1 to 10 determines how his/her relationship is with the company. The higher the score, the better the CX, hence, better the chances of word-of-mouth marketing from that customer.


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