According to the latest report by IMARC Group, titled “India Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the indian market is expected to exhibit strong growth during 2021-2026. Digital out-of-home (OOH) is an interactive communication medium that automates ad transactions. It is generally installed in public spaces, such as cafes, bars, restaurants, health clubs, colleges, arenas, gas stations, convenience stores, barbershops, etc. Digital OOH advertising is also used at bus shelters, airports, train stations, etc., to promote goods and services. Presently, digital OOH advertising is extensively utilized by advertisers and brands on account of the elevating levels of internet penetration and digitization.
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The emergence of digital and internet-based advertising platforms is one of the key factors driving the India digital OOH advertising market. Moreover, the expanding retail facilities, coupled with the rising purchasing power of consumers, are further stimulating the market growth. Besides this, the growing integration of advanced technologies with digital OOH, including Augmented Reality (AR) and Virtual Reality (VR), is acting as another significant growth-inducing factor. Additionally, numerous advertisers are developing screens that deliver contextually relevant, smart, and real-time content, which is also catalyzing the market growth. Apart from this, the escalating focus by companies on reaching a broader audience to expand the consumer base for their products and services is anticipated to fuel the India digital OOH advertising market over the forecasted period. Looking forward, IMARC Group expects the market to continue its robust growth during the forecast period (2021-2026).
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
The competitive landscape of the india digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Highlights of the Market Segmentation:
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End User:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- North India
- West and Central India
- South India
- East India
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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