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Are you a Super Information Consumer ?

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Harsh_Johari

There is no denying that today, we have greater access to information than ever before

Everything is available to you on your fingertips, at the click of a button or a tap on your phone screen

And there is also no denying that this has created what is usually referred to as “information overload”

But let me ask you this :

While it is easy to say that we are bombarded with information all around, we always have a choice, right ?

How much information to consume ?

When and from where ?

How to use it ?

Despite having that freedom and choice, I have seen that most of us fall into what I call the “Super Information Consumer” trap

This is a term I had coined last year

Super Information Consumer is a person who constantly consumes information all the time, from all possible sources

..You watch a lot of motivational videos

..You read a lot of books

..You attend every possible webinar

..You undergo multiple online trainings

..You listen to a lot of podcasts

Obviously, nothing wrong with it, except the fact that…

While you are consuming all that information, nothing is really changing for you on the ground

Let us say you read a book or watch a motivational video

You get a temporary high, a temporary sense of motivation

But within no time, you get back to your life and life gets back to normal

You are right back to where you started

And then you read another book, watch another video, attend another training…..

Now do not get me wrong

I am not saying that you should not read books or watch videos or attend webinars

So what is the missing link ?

When you consume information, in most cases, you are not able to convert that information into a meaningful INSIGHT

And most importantly…

Even if you do gain an insight, you do not take any action

The result…

NOTHING REALLY CHANGES FOR YOU

Your life remains the same

Same challenges, same struggles

Information >> Insight >> Action >> Results

That is the journey to achieve breakthrough results in life

Insight simply means a fresh or new perspective

Action means converting that perspective into a specific action for yourself

And when you take different action consistently, you will eventually get different results

But as a Super Information Consumer, you are mostly stuck at phase one of the journey – "Information Consumer"

The next question is....

Why does this really happen ?

Why would you fall into this trap ?

Over the years through my coaching experience, I have realized that this happens due to 3 main reasons :

Shortcuts

You hope that within that load of information, you will get some magic formula, a silver bullet, which will solve all your problems. In a way, you are looking for shortcuts or some ready-made solution to your problems.

You are ok to live with the pain, but do not want to make any effort to change, hence looking for an easier way out. The path of least resistance. You avoid discomfort at any cost.

Social pressure

Because everybody around you seems to be reading books and doing online courses, you also end up being part of the race.

You proudly showcase your certificates and badges on social media, without even thinking through the relevancy and context. Whether that training program has or will really help you or is it just another addition to your profile ?

False Assumption

You assume that what works for others will also work for you.

Say, you read a great book about the life is a journey of a successful entrepreneur – how he/she overcame struggles and challenges to build a business

You can obviously relate to it, but do not forget that your life and circumstances are unique and different

In fact, you are unique

So what worked for him/her may not necessarily work for you

Or it might still work, but you may not be able to do things exactly the way they did

You cannot simply copy-paste things in life

Bottom line....

Beware of falling into the trap of becoming a Super Information Consumer

And remember

Information >> Insight >> Action >> Results

That is the journey to achieve breakthrough results in life

So next time when you read a book, watch a video or attend a webinar, think :

1) What is the single most important insight I have got ?

2) How can I convert that insight into a specific action for myself ? What is the smallest action I can start taking today?

3) How will I hold myself accountable to ensure I take action consistently?

I would be interested to know what came up for you as you read and reflect on this article

Till then

Stay safe and stay healthy

Harsh

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