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How SEO can Help Your Business Succeed During COVID-19

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Ghan Bavadiya
How SEO can Help Your Business Succeed During COVID-19

While the coronavirus has led to a sharp increase in Internet usage, it has also reduced search traffic to commercial websites in many industries. Does this mean that SEO is useless for your business right now? There is no way.

This post takes a look at the case and benefits of SEO for small businesses – even non-essentials – viewed through the lens of COVID-19 trends and behaviors. In this post, we are going to cover the effects of pandemics on businesses and how SEO company Melbourne can help to get attention from customers on search engines.


Effect of COVID-19 on search traffic

You may have heard many people say that SEO is important right now because internet usage is by far the highest. The first part of that statement that SEO is important is true, but it needs a little more research.

Yes, the use of the Internet has skyrocketed since the outbreak, but don’t forget that “Internet access” does not specifically refer to online search. In addition to search, this includes a wide range of activities such as electronic transfer, virtual meetings, gaming, movie streaming, mobile applications, social media and more.

This does not mean that online search has not increased. With so many questions and a significant increase in home activity, search volume has certainly increased, but with a focus on health, news and other highly relevant industries. As a result, it has reduced traffic to non-essential business websites (many of which are small businesses) – with both paid and organic results.

This means that SEO company Melbourne looks very different depending on the industry.

  • For relevant and essential businesses, SEO is important to stay ahead of competitors and get selected in search results.
  • For non-essential and temporarily closed businesses, SEO seems to be a very low key – meaningless in fact.
  • But SEO is important, and coronavirus can be essential for all SMBs during an epidemic. Read on to find out why SEO is the right focus for your business right now, as well as some concrete steps you can take to positively impact your website traffic.


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Ghan Bavadiya
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