The achievement of your new product press launch getting published inside the information can often determine on the success of your product/income.
In this guide, you’ll learn how to write a press release for a brand new product to grab the eye of journalists and in the long run get your product visible by using your audience.
Towards the bottom, you’ll discover a few useful new product launch press launch examples that’ll get you stimulated. press release distribution
If you’re short on time, test out the new product statement press release template. It consists of the whole thing you need to have the ideal layout. However, for the high-quality effects, study the complete piece:
How to jot down a product release press release
Writing and pitching product launch press releases is not any special from some other press release.
You nevertheless need the usual press release format
You nevertheless want to be pitching to relevant newshounds & bloggers interested by your subject matter/industry.
You still need to bear in mind about looking to set up a human reference to whomever you’re writing to, and not mass mailing every body
Let’s cross over those press release basics in regard to writing approximately a new product.
Stick to a standard product release press release format
Include the subsequent in your product press launch:
Headline – an eye catching headline approximately your product. Make it count number!
Lead – a short assessment of the tale, which includes solutions to the questions: Who? What? When? Why? With what impact?
Dateline – to confirm that you’re presenting the maximum up to date data
Body – an explanation of the statistics provided earlier in the lead, starting from the maximum newsworthy records about your product and finishing with secondary info
Company details – a short paragraph approximately your organization and its merchandise to assist journalists recognize the character of the business and make writing approximately it less difficult
Media contact facts – the writer’s or employer’s/corporation’s contact records
Find media contacts interested in your product
A key thing in getting your press launch picked up by way of the media is pitching to relevant reporters and bloggers—humans which might be interested in writing about your sort of product.
An smooth way to find relevant media contacts interested in your product is by way of using a media contacts database.
You can refine your seek by way of filtering wherein a journalist is placed, or what topics/industries she or he is interested in. Some PR tools like Prowly may even advise applicable media contacts based totally to your product launch press release.
This is a miles higher technique than the “spray and pray” method, hoping that a person can be interested in your story.
Example of smart media touch pointers by Prowly
Media lists regularly have an intensive listing of topics that reporters are targeted on, ranging from beer or cosmetics to cloud computing. business wire news
If you have got a bit of time, it’s really worth doing a little more in-depth research.
For instance, if you’re writing a press release approximately a new line of natural beauty merchandise or cosmetics, check which reporters which you located are sincerely interested by herbal and natural merchandise, and no longer simply cosmetics in popular. It’ll improve the chances of your product press launch getting picked up and posted.
Write a press release headline that grabs attention
The headline of your press release (and additionally the problem of your media pitch electronic mail) is critical to getting your press launch examine or maybe e mail opened.
I advocate spending a piece more time on it and making sure it’s interest-grabbing and mentions your product’s USP (unique promoting proposition).
Add thrilling capabilities and benefits that’ll make humans prevent what they’re doing and examine what your product has to offer. Try which include numbers to your headline/pitch challenge line – they’re confirmed to enhance open costs.
Remember – your headline desires some thing that’ll get your target audience intrigued. Stay far from uninteresting titles consisting of [Company] Launches “New Product”.
If readers are asking themselves “so what?”, then you definitely’re doing it incorrect.
Bubble T Cosmetics created a catchy headline by citing their collaboration with influencer Ling.KT
Focus on the particular functions and blessings of your product
It doesn’t make feel to put in writing approximately a product that seems much like each other, does it?
Focus on making your product stick out from the rest by way of emphasizing its particular functions and benefits. Depending to your product and audience, you’ll need to focus more on one or the other.
If you’re focused on a completely precise and precise target market, in particular in the B2B region it is able to be a better idea to consciousness on the technical functions of your product. Stick to the point and point out the objectively superior features of your product.
Otherwise, it’s high-quality to carry interest to your product by way of showcasing how it’ll advantage your customers and enhance their daily lives. Think about how the usage of your product may be easier, easier, or extra enjoyable than what the opposition has to provide.
Here’s a listing of questions to make it less difficult:
Why is it worth writing about this specific product?
What are its particular features?
How will it make a contribution to the clients’ lives?
What makes it exceptional from other merchandise?
Can you somehow evaluate it to the products supplied through your competition?
Does your product come in one-of-a-kind types and sizes?
Is there a proper product launch event?
Be visible—consist of excellent pix and movies displaying your new product
Unless you've got a boring, non-visual product, including snap shots & motion pictures to your product press launch is an absolute ought to.
If you need your product to get observed, you need to guide it with applicable images, snap shots, movies, logos, and even lively GIFs.
Product press release instance
However, consider to keep away from attachments as plenty as viable. That means you shouldn’t send out emails with any attached photographs or films (specially massive files), ensuing in a significant and likely difficult e mail on the way to clog up newshounds’ inboxes.
But what in case you want to send out a press launch that contains plenty of notable and high-res snap shots or motion pictures (and as it’s a manner to make your product greater attractive for the press—why wouldn’t you)?
Instead of including attachments on your product press launch e mail, do this:
Create a visual press launch (the usage of a press launch software like Prowly, or the use of a CMS like WordPress)
Add your product pics, motion pictures & different rich media (including Facebook posts or Twitter conversations) at once to your press release
(Optional) Post it on line to your brand newsroom, an area where you hold all your employer press releases
Send your press launch to reporters via the use of a shareable hyperlink (plus, you’ll be capable of tune open and click prices and spot who’s studying your emails) news wire services
New product press release examples
Below you’ll locate 3 unique forms of new product press launch examples to inspire you to create your very own.
Each press launch changed into created with Prowly’s Press Release Creator, which lets you effortlessly create visible press releases (superb for displaying off your product!) with drag & drop elements and upload snap shots, movies, name-to-action buttons, and social media threads in your press release.
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