Do you want to establish your own business or do you currently have one but haven't decided on a logo?
Choosing a logo for your company is akin to selecting a life partner—it doesn't have to be perfect, but it should be significant, bring joy, and stand the test of time.
Many business owners choose the popular option of a graphic logo. However, there is another alternative you should think about: a wordmark logo.
But what exactly is a wordmark logo, and why are corporations like Adidas, Amazon, and IKEA increasingly opting for simple wordmark logos over graphic logos?
Continue reading to learn more!
What exactly is a wordmark logo?
A wordmark, also known as a logotype, is a form of a visual logo that consists solely of your company's name—no symbols, characters, or emblems out in a particular font and color to represent a company's name, product, or service.
It is the polar opposite of graphic logos, which mainly rely on imagery. (For example, Apple, McDonald's, Nike, and so on.)
A wordmark logo, even without a symbol or a graphical logo, is quite effective and is used in every industry, including clothing and fashion, food and beverages, recreational companies, and the list goes on.
Why Use A Wordmark Logo?
In recent years, the use of words for logos has experienced some success, most notably with Google, Coca-Cola, Disney, and CNN, among others.
They are growing increasingly popular today since they are simple to develop and can be used in a range of media formats.
The nicest thing about wordmarks is that you don't have to bother about producing an image or visual for your brand identification since the words will do it for you!
Advantages of Using a Wordmark Logo:
They are simple to recall and identify with your company's name, which can aid in the development of brand recognition over time.
Wordmarks blend nicely with other elements such as photos, icons, and symbols, offering designers more options when creating graphic elements that define their brand.
Wordmarks are ageless and require fewer alterations because they may stand alone.
A wordmark may be readily translated into different languages without losing its original meaning or design aesthetic, making it ideal for enterprises with worldwide ambitions (even if they aren't currently there).
It's unquestionably an excellent alternative for low-budget startups or current businesses looking to project a professional and respectable image. However, there are certain disadvantages to utilizing a wordmark logo, which includes:
The disadvantages of utilizing a wordmark logo
Good typography necessitates graphic design expertise, so it is not something that everyone can produce on their own.
Other organizations may lack the uniqueness of other logotypes, colors, and fonts since they rely largely on fonts.
It could take some time to find what works for your brand's identity.
It may be meaningless if your principles and interests do not align with the wordmark.
Pro Tip: A well-crafted logo always catches the eye, creates a strong first impression that pushes your customer's curiosity about your business, perceived identity & value, recognizability, and inspires brand loyalty.
Oh my goodness! I'm far too busy for this...
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