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Meesho Resellers Lose Business and Friends as The Company Goes Direct

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Entrackr

Since 2018, Surat-based housewife Pooja has been working as a reseller for the social commerce app Meesho, supplying unbranded clothing for women and children from suppliers through the app and selling to her friends and relatives through WhatsApp. Pooja has built up a robust clientele taking at least 40 orders a day and earning nearly Rs 60,000 a month.

Her stellar sales record fetched her the “emerging reseller” award in 2019, where she was one of 11 women in Gujarat to be conferred the praise by Meesho at an elaborate ceremony at a leading hotel.

“I was surprised and beyond thrilled,” Pooja, 34, told Entrackr, requesting to be referred under a pseudonym. “For a year I didn’t hear from Meesho, and then suddenly they called to tell me I am selling well, and they want to give me an award.” Pooja had become financially independent. But the past 6 months have been an undoing of her hard work of four years. 


She says she has lost almost all her customers after Meesho shifted its strategy, selling directly to customers in 2021. Consumers can now order the same products at a discounted price on the Meesho app compared to the price Pooja offered which included her margins.

She’s now being confronted by angry friends and relatives who feel cheated. “Many people have asked me why I was charging a commission,” Pooja said. “It’s been embarrassing and I am not able to face them now.”


Read Full Blog on: https://entrackr.com/2022/03/meesho-resellers-lose-business-and-friends-as-the-company-goes-direct/

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