Natural Deodorants and Perfumes Market, Segment and Industry Growth by Forecast to 2027

Market Overview

Natural Deodorants and Perfumes Market size is projected to reach approximately USD 19.7 Billion by 2025, at a CAGR of 8.4% from 2019 to 2025.

Market Dynamics

In recent years, the Global Natural Deodorants and Perfumes Market has experienced rapid growth. Natural deodorants and perfumes are growing in popularity among Generation Z and millennials, who are drawn to brands that appear to be natural and organic. The demand for organic body care products is also helping to boost the market for natural deodorants and perfumes. Consumer appetite for deodorants is being bolstered by evolving habits and a growing emphasis on personal health across the world. The need of an increasing number of people to have a pleasant body odor and to feel new during the day is driving demand for deodorants in personal care routines. Deodorants are becoming more popular as a result of the need to guard against perspiration and the resulting foul body odor. Consumer preference for clean and organic personal care items is driving demand for natural deodorants and perfumes. To gain popularity with customers, deodorant manufacturers are concentrating on exotic fragrances as well as versatility and long-lasting security. A significant factor driving the demand is the rising prevalence of deodorant use by female consumers in developing and developed regions.

Natural deodorants and perfumes are free of additives and synthetic materials, and are made entirely of naturally sourced ingredients. Public perception of toxic additives in conventional deodorants, such as aluminum, parabens, phthalates, and propylene glycol, as well as harmful petrochemicals in synthetic perfumes, is driving the development of the natural deodorants and natural perfumes markets, respectively. Market leaders are focusing on the launch of new brands with statements such as eco-friendly deodorant, cruelty-free deodorant, safe deodorant, and organic to meet changing consumer needs. The development of the natural fragrance sector has created an opportunistic market for natural deodorants and perfumes manufacturers. Demand development is being fueled by initiatives taken by major players in the natural fragrance market. Natural deodorant formulations are becoming more common because they help to preserve the body's natural pH and moisture levels. Consumers with delicate skin are increasingly turning to deodorants made with natural/botanical oils. The concentration of marketers on youth is another development that is opening up new avenues in the deodorant industry. This can be seen in recent advertisement ads on deodorant scents and fragrances.

Key Players

The notable players of the market are The Procter & Gamble Company (US), Unilever plc (UK), Kopari Beauty (US), Soapwalla (US), Kosé Corporation (Japan), Ursa Major (US), Vapour Beauty, LLC (Mexico), A La Maison de Provence (US), The Crystal (US), CORPUS (US), Skylar Body, Inc. (US), Phlur, Inc. (US), IME Natural Perfumes (Australia), ONE SEED (Australia), and LURK, LLC (US).

 Market Segmentation:

The market, based on product type, is segmented into sprays, rollons, sticks, and others. Sprays has the highest market share in 2018 and is expected to rise at the quickest rate over the estimated period. Since spray deodorants and perfumes are easier to apply, the majority of customers like them.

The industry has been divided into three categories based on end-use: men, women, and unisex. During the forecast era, the women's segment is expected to rise at the fastest pace. The sector is growing due to an increase in the number of working women in developed countries, as well as increased spending on natural and organic personal care goods.

The industry is divided into two types of delivery channels: store-based and non-store-based. Store-based stores sell the bulk of natural deodorants and perfumes. Supermarkets and hypermarkets, specialty shops, and other stores make up this category. In 2018, supermarkets and hypermarkets led the industry.

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Regional Analysis

In 2018, North America led the global natural deodorants and perfumes industry, while a growing number of customers in the region are drawn to brands that appear to be natural. In North America, the United States is the largest market for natural deodorants and perfumes. Natural claims brands accounted for about 3.4 percent of the US personal care industry in 2017. With frequent product developments by many main players in the US industry, this share is expected to grow rapidly during the forecast period.

For the natural deodorants and perfumes industry, Asia-Pacific is a new revenue source. The existence of a massive skin care products industry in China, Japan, and South-East Asian countries provides an opportunity for emerging players. The demand in the area is growing because consumers are becoming more knowledgeable of natural ingredients.

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