Market-Overview
Chips produced through methods other than deep-frying, which has low oil content and intact texture attributes, color, sensory properties, shrinkage, and nutrient retention have led to the massive popularity of baked chips among consumers. As per a new report launched by Market Research Future (MRFR), the global market is primed for fast-track growth over 2017-2023.
Baked chips serve as an appropriate alternative to unhealthy deep-fried snacks. The continued escalation in demand for convenience food within the context of hectic consumer lifestyles and change in consumption pattern has the driven the Baked Chips Market Size significantly. Moreover, the growing trend of healthy snacking due to increased health awareness and the fitness trend has generated demand within the Baked Chips Market Size. Given the surging concerns regarding unhealthy snacking, food manufacturers have positioned themselves as well as products around health, which has resulted in the roll-out of new healthy products such as baked chips. The rise in the incidence rate of lifestyle-related disorders and sedentary lifestyle has shifted focus on healthy dieting, which is fueling the market growth.
Continuous product launches, product innovation, and rigorous marketing strategies are keys to the growth of the market. Moreover, baked chips are easily available at retail stores at an affordable price, which has raised the sales of baked chips. Furthermore, in recent years, the Baked Chips Market Size has witnessed a slew of activities such as expanding product portfolios, aggressive promotional campaigns, and the emergence of various new players which has helped the market expand.
Key Players
Kettle Foods, Inc. (U.S.), Kelloggs (U.S.), Popchips (U.S.), Greendot Health Foods Pvt. Ltd. (India), General Mills (U.S.), Calbee North America (U.S.), and Frito-Lay (U.S.) are the key players in the Baked Chips Market Size.
Market Segmentation:
The market is segmented into the source, functionality, and distribution channel.
By source, the Baked Chips Market Size has been segmented into vegetable, fruits, cereals, grains, and others. The vegetable segment is anticipated to dominate the market over the forecast period. The growth of the vegetable segment can be credited to the better taste of vegetable baked chips and availability at affordable rates.
By functionality, the Baked Chips Market Size has been segmented into organic, gluten-free, low calories, low sodium, and others.
By distribution channel, the Baked Chips Market Size has been segmented into non-store based and store-based. The store-based segment has been further segmented into The store-based segment is estimated to lead the global market into supermarkets & hypermarkets, convenience stores, specialty retailers, and others. Supermarkets & hypermarkets sub-segments have captured the majority share of the market.
Access Report @ https://www.marketresearchfuture.com/reports/baked-chips-market-3244
Regional Analysis
Regio-wise, the Baked Chips Market Size has been segmented into North America, Rest-of-the-World (RoW), Europe, and Asia Pacific (APAC).
North America has secured the leading position in the global market. The prevalence of healthy snacking trend in the region along with the availability of a myriad of products has significantly driven the market in the region. The market players present in the region are rolling out new products continuously to capture the wide consumer base available in the region, which is supporting the growth of the market.
Europe too is a noteworthy revenue pocket for the global market. Rising consumer inclination towards baked snacks and high demand for convenience food has created a conducive environment for market growth.
The APAC market is anticipated to exhibit considerable growth over the forecast period. Rising demand for convenience food products, increasing awareness regarding healthy snacking and disposable income in the region are keys to the growth of the APAC market.
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Market AnalysisThe global baked chips market is projected to have a substantial growth at a promising CAGR over the assessment period (2017-2023).
Baked chips are low fat alternative to fried chips but this lighter variety will impart the same crunch and taste as that of traditional chips yet sans greasy hands and fat.
Some of these factors as per the Market Research Future (MRFR) report include new innovations of products by leading manufacturers in various flavors, changing lifestyles, trend for on-the-go lifestyle, rising disposable income, promotional events for awareness and mounting growth of organized retail sector.
The store-based is further segmented into supermarkets and hypermarkets, specialty stores, convenience stores and others.
Of these, supermarkets and hypermarkets will lead the market while the non-store segment is likely to have a substantial growth over the assessment period.Browse Complete Report Details @ https://www.marketresearchfuture.com/reports/baked-chips-market-3244 Regional AnalysisBased on region, the baked chips market covers growth opportunities and latest trends across North America, Europe, Asia Pacific and Rest of the World.
The factors that can be attributed to the growth of the market in this region include increasing consumption of baked chips by consumers due to hectic lifestyles, the inclination for on-the-go lifestyle, and key players announcing new products and others.
