Online advertising is a lucrative venture to invest in, but when it comes to calculating the budget, it is always a stressful moment for both beginner and experienced marketers. If you’re a digital marketer and your client wants you to run a high lead-generating campaign for his business, you should set a budget for his project.
But if you are struggling to decide on a figure, then you’re at the right place. Here you will get a complete guide to calculating the budget for Google Ads. So let’s get started!!
Learn About Your Client’s Requirements
Is your client asking, “How much should I spend on Google ads?” Before you answer in the air, it is crucial to determine the client’s needs. So you first need to inquire about your client’s goals and deadlines. Based on these pillars, you’ll be able to draw a sketch in mind and give your client a number.
Begin With Minimum Clients
The best way to initiate is, to begin with, a minimum number of customers. Ask your client how many customers he is looking forward to initially. Let’s say he tells you 20, so your campaign requires 20 clicks per day. Now you have to estimate the price of 20 clicks via keyword planner. This will give you a keyword list with suggested bids, and you can estimate the budget based on the bids.
This will help you calculate the initial budget quickly.
Read more: https://www.sfdigital.co.uk/blog/how-to-calculate-google-ads-budget-for-client/
