Digitalisation is a word that contains lots of opportunities, not a hidden fact, but some people are yet confused as to whether go online or not. However, even if they try to have a website, they lack the best outcome because of less technical knowledge. Therefore, let’s shed more light on custom eCommerce website development to prevent you from having an inferior or average website.
An ideal website must have the following functionalities -
- Responsive Design
- SEO Capabilities
- Site Speed
- Integrations
Insights of Custom ECommerce Website Development
These are seven elements of eCommerce website development that every business platform must have:
- User Friendly
Your eCommerce website should be user friendly to provide a good user experience to your users. In addition, it should be easily navigated to increase the chance of sales from the start. Your homepage must be attractive to invite visitors and encourage them to click on products they want to buy.
- Shopping Cart and Checkout Process
Ensure that the shopping cart and checkout process are simple so that customers can easily view what they have added to the cart and continue shopping. Your checkout process doesn't confuse them. Keep them simple to save their valuable time.
- Mobile Compatibility
Your online store should be compatible with mobiles as 80% of users shop using their phones. However, it should be compatible with all devices.
- Calls to Action (CTA)
Add calls to action buttons specific to what your users want to do. It will build trust in your customers that you care about them and build confidence in your business.
- Images and Descriptions
Add high-quality images of your products to your website, as the customer can not see or touch them physically. Aso describes their characteristics like dimensions, size, etc. It will help your customer to decide in buying the products.
- Customer Support
Provide your customers with proper customer support in case of any problems and questions like 800 numbers, email support, and online chat. You can choose one of them according to your business needs and budget and be able to resolve your customer queries.
- Security and privacy
Security and privacy is the essential need of an eCommerce website. Make it secured with an SSL certificate. It is used to encrypt data coming and going to the browser. It also must have a privacy policy to let your customers know how your company uses their information.
A Step by Step Guide to the Process of Custom Ecommerce Website Development
The process of custom eCommerce development consists of the following steps -
1. Decide or Make a list of Items
Before starting an online business, make a list of products you want to add to your store. Also, determine whether you will sell your own products or other products.
2. Determine your Business Goal
It is essential to understand your business goal before developing a website. It includes your business model(B2B or B2C business model), Will you sell your product locally or internationally, etc.
3. Intended Shopping Experience
this step includes what type of shopping experience you want to provide your customers like
- Provide the feature of filtering search results by colour, size, or price with a single click.
- Provide a feature of comparing products side by side. Give them an optimized checkout experience.
- Offer them discounts, promotions, etc.
4. Selection of the Right Ecommerce Platform
Many famous and most used eCommerce platforms like BigCommerce, Magento, Shopify, WooCommerce, etc., are available. You can choose one of them according to your business needs.
5. Add Products
Make sure that your site must be easy to edit so that you can add or edit products anytime. Focus on adding high-quality images of your products. Also, describe them with accurate details like size, dimension, price, etc.
6. Payment and Shipping Methods
There are many payment gateways like Paytm, GPay, PhonePay, Debit Card, Cash on Delivery, etc. So you can offer many payments so that customers can pay using the one option they have.
Choose the shipping partner that matches your business requirements and can deliver your products to your customers on time.
7. Testing and launching of Website
Before launching your website, take an in-depth review of it to ensure that all is up to date. It includes reviewing calls to action, testing the checkout process, checking images and descriptions, etc.
Finally, your online eCommerce website is ready to launch.
8. Promotion
The last step after launching the website is its promotion. You can use social media marketing to promote it.
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Check out these 10 amazing eCommerce tips to make your online store a better conversion.
Ecommerce website development companies are always in high demand, as it is difficult for independent businesses without a development background to incorporate the latest performance measures in their websites on their own.
It is also important that ecommerce stores invest in ecommerce mobile app development, as that can increase their popularity and revenue highly.
Nextbrain Technologies is one such ecommerce website development company in Bangalore that has years of expertise in development of such websites.
They also have a team of in-house UX/UI designers who help make the website easier to use for the users, and have developers that can help build any type of complicated application that is useful for the success of such a business.
We target to accomplish the goals we set and work towards reaching the tip of success.
We have experts to analyze and create the most striking and credible e-commerce website.
We know the market very well and thus we guarantee to provide quality service.
