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Artificial Intelligence in eCommerce - What It Is and What You Need to Know

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Anna Sharland
Artificial Intelligence in eCommerce - What It Is and What You Need to Know

How will Artificial Intelligence (AI) impact eCommerce? What are the applications of Artificial Intelligence in eCommerce? How will this affect eCommerce websites and online stores? These are all questions that we’re going to answer in this article, along with providing some best practices on how you can implement AI into your online store.


What is AI?

Artificial intelligence is a range of computer science disciplines including machine learning, robotics, natural language processing, and computational linguistics. Artificial intelligence allows machines to make sense of actions within their environments through data analysis. The best artificial intelligence software will seamlessly integrate into your store’s operations without much effort from you or your team. By using artificial intelligence in your business you can improve every aspect of your e-commerce operation.


How does it work?

First, you’ll want to decide what your company needs artificial intelligence for—we’re guessing something related to automating business processes. Next, you’ll need to hire an ecommerce development company that can architect a program or product based on your specific wants and needs. If you don’t have your own developers on staff (most companies do not), a good web development firm will understand how AI works and can set up an algorithm that uses machine learning.


Why use AI?

Artificial intelligence is evolving at a rapid pace, thanks to big strides being made by companies like Google, IBM, Amazon, and others. In fact, according to IBM’s 2017 Global CEO Study, nearly 80% of business leaders believe AI will be integral or very important for their businesses over the next decade. Businesses are already seeing significant results by integrating AI into their daily operations.


When is it most effective?

Artificial intelligence is already changing how companies do business online. But, because of its relative newness, there’s still a lot of confusion about what AI is and what it means for your business. Artificial intelligence makes it possible for websites to optimize their website performance with algorithms that can examine user behaviour data on social media platforms such as Facebook, Twitter, Instagram, etc. However, artificial intelligence’s role in e-commerce also goes beyond analyzing our habits.


How can we make AI better?

AI systems are getting better all the time. In fact, most of us use some sort of AI without even realizing it on a daily basis. When we look at search results or see ads on websites, that’s an example of AI in action. But what can we do to make AI better? Below are five tips to create a successful AI system. How does Artificial Intelligence work?: There are two types of artificial intelligence: weak and strong. Weak AI is used for specific tasks like facial recognition, speech recognition, language translation and object detection.


Strong AI is where things get interesting. Strong AI is where you get machines capable of thinking like humans think. Right now we’re not there yet—but if you ask futurists like Ray Kurzweil (he predicted Moore's Law), we will be there by 2045! At that point computers will be able to think like humans do today. That means they'll be able to understand jokes, remember birthdays and emotions, even act as advisors for their human counterparts—maybe with super-human strength too! Think about it: no more passwords!


Who are the main companies involved in AI today?

As AI continues to grow, it’s important to understand who is driving its development. Here are some of the major players in AI today: IBM: As one of computer science’s pioneers, IBM has always been at forefront of artificial intelligence research. The company has invested heavily in both cognitive computing and quantum computing for many years now. Microsoft: The tech giant recently released an entire suite of artificial intelligence tools for developers, including language processing APIs like LUIS (Language Understanding Intelligent Service) and QnA Maker (Question & Answer Maker). Google: The search engine giant isn’t just behind a lot of today’s most popular consumer products—it also plays a big role in developing artificial intelligence technology. From self-driving cars to Google Home, there are few companies that have done more to advance AI than Google. Facebook: While not as focused on developing artificial intelligence as other big tech companies, Facebook does use machine learning extensively across its platform.


Where can I find out more about AI?

There are a number of resources that can help you learn more about artificial intelligence in eCommerce. If you’re interested in how AI is being used to improve marketing, customer service, logistics or other areas of your business, click here. If you want to know what it takes to build a custom AI solution, click here.


Conclusion

The Future of Artificial Intelligence in Ecommerce If a company is looking to make serious progress using AI, there are a few simple steps they should take:

1. Look for new trends across industries. Find new AI applications that don’t necessarily have much impact on consumers yet, but could. There are tons of potential uses for AI that most of us haven’t even thought about yet—and maybe those aren’t exactly practical for online shopping, at least not right now. But if you look at some traditional businesses that already use artificial intelligence, you can get a good idea of where online shopping might be headed by examining what others are doing with it now.

2. Hire ecommerce developers who know how to program for an AI application.

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Anna Sharland
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