Have you ever searched your keywords to check the visibility ratio of your ad, and you faced disappointment when you didn’t find it at all?
This can bother some businesses by adding their efforts to expand their reach through Google Ads. Many businesses are paying a hefty amount for their marketing with the time investment that comes with proper research, effective strategy, and campaign creation.
If you’re questioning “why my ad is not showing up on Google,” the answer is that there are various reasons. In this article, we will discuss the causes of why your ad isn’t showing up on Google and how you can expand your business sales.
What Is Google’s Impression?
Google’s impression shows the deliverability percentage and grabbing opportunities for your ads with your targeted keyword and relevant searches. It will tell you about the impression pie. Many advertisers are bidding on the same keywords. Ethically, Google is not able to feature your ad in every SERP. Therefore sometimes you can see your ads on the top, and sometimes you have to go to the 10th page.
Why Are Your Ads Not Showing Up on Google?
You have to accept that your ad will not show up every single time, even if the users are inside the demographic or geographic targeting and using the same keywords.
There are many different reasons why your ad isn’t showing up on Google.
Everyone knows that Google is a globally centralized platform. Therefore, you have to go through a huge amount of competition. Other ads will be more important than yours because they provide more relevant content or service. As a result, they might have higher bids or great quality scores.
Usually, the budget is the issue, and it’s one of the important factors.
You can’t be limitless with fewer funds. If your bid amount is lower than the competition, you might struggle in ad placements. The searching time plays a major role. Many people are searching their phones at 10 PM. Many people use their laptops on their lunch break. It all depends on the mindset and priorities. Your bids depend on the ad schedule, demographics, device type etc. Sometimes you can not see your ad, but the other users can.
How to Get More of the Impression Sharing
Want to increase how often your ads are showing up on Google?
Do you want to increase the visibility rate on Google?
It is impossible to get 100% of the impression share, and we will recommend two things to drive your percentage.
1. Rebuild Your Bidding Strategy
You must know your bidding amount and what exactly you are bidding on? Many options are available from Google Ads, and it’s necessary to choose the best option for an individual campaign. Many Digital Agency NZ optimizes and bids towards profitability, rather than opting for targeted ROAS as per the goal. Keep in mind that your ad will not show up 100% all the time, but still, it can be profitable.
2. Use related Exclusionary Targeting As required
Exclusionary targeting options will prevent your ad from showing up for selected users. So you can cut down some users. You can also limit your users with the targeting audience standards. However, this will not increase your impression, but it will help you in the search engine. For more information or service, you can visit our website, where you can find many services.
Google Ads Agency that can drive your search engine. For more information or service you can visit our website.
Source URL:https://ambitious.nz/
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Let's delve into the 3 important factors to consider before you sign-up for any Google Ads campaign.
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