Digital Marketing Agency

Lubnanona Digital Marketing Agency is a trusted leader in pay-per-click internet marketing. Our pay-per-click advertising company partners with various industry players and marketing professionals to increase their leads, grow brand awareness, and reach their goals.

Throughout the years, our pay-per-click marketing firm has mastered what is PPC, how it works effectively for different stakeholders, and what it entails to ensure online success. If you’re still unsure whether pay per click is the right advertising model for your company, our PPC management firm is here to help you.

Pay-per-click marketing is a paid search model used to build brand awareness, promote brand offerings and gain immediate traction from specific audience segments. With PPC, advertisers only pay each time a user clicks on the PPC ads — hence the name pay-per-click.

People usually think of Google PPC when hearing or talking about what is pay per click. But pay-per-click goes beyond the Google search engine results pages (SERPs) and the Google Display Network. Social media sites, such as YouTube, Facebook, Pinterest, and LinkedIn, also use the pay-per-click model.

PPC allows marketers to place ads strategically on a variety of online marketing platforms to make their products and services highly visible to their target market. This means the advertisements you see across the web are pay-per-click ads.

Search advertising is the most common form of paid search marketing. Search ads appear to prospects who are already looking for your industry or brand offerings online. These pay-per-click ads are suitable for short sales cycles or one-time campaign promotions. Our pay-per-click advertising firm recommends search advertising to businesses aiming to acquire strong, high-quality leads from new customers.

PPC advertising is a keyword-based marketing tactic. PPC campaign management services like Adwords assign a value to different search terms and phrases based on their search volume, difficulty, and competition level. The more advertisers compete for the same keyword, the higher the keyword price.

Marketing platforms, such as Google’s homepage, have limited Google pay-per-click advertising slots. As such, you need to battle it out to claim your PPC spot. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence.

At Lubnanona Digital Marketing Agency, we determine your PPC search engine marketing (SEM) goals, identify your PPC campaign metrics and establish your pay-per-click campaign structure to bring new visitors to your website and reduce your PPC management expenses.

Our pay-per-click advertising company helps you navigate the technicalities of PPC and effectively integrate it with your SEO and online marketing campaigns. Partner with our pay-per-click management agency and reap the benefits of cost-effective PPC advertising services.