The global scalp scrub market is projected to expand at a considerable CAGR during the forecast period, 2021–2028. The growth of the market is attributed to increasing awareness about scalp care across the globe.
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Scalp scrubs exfoliate scalp skin to remove product buildup, dead cells, dirt, excess oil that gather around roots of hair, in order to boost circulation and collagen production. Scalp scrubs contain small granules that help to unclog hair follicles by disposing dandruff and various deposits underlying the roots of hair to encourage better scalp condition. Use of scalp scrubs restricts early hair loss by keeping follicular obstruction out of the way, ultimately promoting better hair growth.
Market Trends, Drivers, Restraints, and Opportunities:
- Swift shift from conventional hair care approach to increasing focus on scalp hygiene & health is anticipated to drive the market.
- Changing hair care trends and rising awareness about effective and harmless hair care products have steered to a sizeable increase in the demand for the scalp scrub products.
- The COVID-19 pandemic has reduced the consumer spending on scalp scrubs, as they have been focusing on securing essential products.
- Lack of awareness is anticipated to restrain the growth of the scalp scrub market.
- The threat of penetration of low-quality hair care products is one of the major challenges for the scalp scrub market.
Global Scalp Scrub Market Segment Insights:
Chemical scalp scrubs hold a significant market share
On the basis of types, the global scalp scrub market can be segregated into physical and chemical. Physical scalp scrubs use exfoliants such as walnut, sea salts, and apricot seeds in grain form, which are massaged on scalp area to remove buildup, dirt and excess sebum produced by hair glands in the scalp. Chemical scrubs use active ingredients such as betaine salicylate and glycolic acid to break up dead skin cells and counter excess sebum production. Harmless chemicals are introduced in new products, which is rising the demand for chemical scrubs.
Scalp scrub demand more from female users
On the basis of end users, the market can be segmented into men and women. Women are prime users of multiple hair care products, which tend to develop more product buildup on scalp than men, as they utilize less hair care products than them. Hence, the demand for scalp scrub is estimated to grow at a robust rate for women during the forecast period.
Online Distribution Channel share is rapidly growing
Based on distribution channels, the global scalp scrub market is bifurcated into offline channels and online channels. The offline channels segment is anticipated to dominate owing to the more preference for physical retail chains than online shopping.
Asia Pacific constitutes a dominant share of the global market
Based on regions, the market can be classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. Asia Pacific is anticipated to hold a major share of the market owing to the massive end-user size and increasing disposable income in countries such as India and China. Moreover, the growing e-commerce industry in the region is expected to propel the growth of the Asia Pacific market.
Compititive Landscape
Major players in the global scalp scrub market includes DRUNK ELEPHANT, KAO Salon Division, OUAI HAIRCARE, BRIOGEO HAIR CARE, Christophe Robin, Kérastase, Goop, Inc., LUXURY BRAND PARTNERS (LBP), dpHUE and DAVINES SPA. Many companies are investing in research &development to withstand the competition and increase their market share.
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