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How Email Marketing is Effective for Ecommerce Business

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How Email Marketing is Effective for Ecommerce Business

Emails are one of the most widely used forms of digital communication, which is why using t

hem for marketing purposes can be very successful. They aid in increasing consumer interaction, customer satisfaction, sharing valuable knowledge, announcing the best offers, and the revenue.

The importance of email marketing in achieving company results cannot be overstated. Implementing successful email solutions has many advantages. Email marketing for ecommerce helps you to raise the brand value, gain reputation, and form trusting relationships with your customers. It's also an excellent way to create leads, increase revenue, and increase website traffic.


Here are some of the most recent figures that demonstrate how email marketing can help your eCommerce business grow.


1. Every day, 99 percent of customers search their email inboxes;

2019 is expected to have 5.6 billion active email accounts;

2. Email marketing is regarded as the most successful method of consumer satisfaction by 80 percent of retailers.

3. 59 percent of customers believe marketing emails have the ability to affect their purchasing decisions.

4. 42% of Americans have signed up for marketing newsletters in order to obtain coupons and exclusive deals.


Ecommerce email marketing agency helps you to reach out to the potential audience with the targeted list and attractive design email layout.

A welcome email is an excellent way to show prospective clients how you feel about them. You just have one chance to make a good first impression. As a result, you must consider ways to pique readers' interest. It's worth noting that 33% of customers became more involved with a brand after receiving a welcoming email from it. You can also entice consumers to buy by including a special first-time-visitor discount in the newsletter.


Onboarding emails are usually sent in a sequence of two or three messages to ensure that newcomers have a seamless transition. To nurture leads, marketers exchange educational content. It might be a greeting video from the brand's CEO, a how-to guide, or a quick checklist.

It's critical to work hard to keep the leads you've created to turn them into loyal customers. Providing them with the requisite educational material during their entire lifecycle is one of the most effective ways to do so. Find out why leads are dropping off and give them the help they need when they need it.

The best email marketing for ecommerce is a great way to demonstrate how you feel about potential customers. If you want to make a good first impression, you just have one chance. As a result, you'll need to think about how to pique readers' attention. It's worth remembering that after receiving a welcome email from a company, 33% of consumers were more engaged with it. Include a limited first-time-visitor offer in the newsletter to entice customers to shop.


To ensure that immigrants have a smooth transition, onboarding emails are normally sent in a series of two or three letters. Marketers share instructional material to foster leads. It might be a video greeting from the CEO of the company, a how-to guide, or a short checklist.


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