It is long-held knowledge that an experience that evokes an emotional response has more long-term impact than one that doesn’t.
And so when it comes to a successful brand campaign, the linchpin is strong emotional resonance. You want your brand message to attract attention, to engage interest and to be remembered.
This can be achieved through creative, copy and, of course, choice of talent.
One of the most authentic and affordable ways to leverage your choice of talent for a successful brand campaign is to partner with lifestyle micro influencers.
At Saxton Engage, an influencer marketing agency servicing Sydney, Melbourne and beyond, all our lifestyle micro influencers have a professional attitude, a positive and trusting relationship with their followers as well as an eye for visually beautiful content.
But first, what is a ‘lifestyle micro influencer’ and what makes them such powerful talents to work with?
A lifestyle micro influencer is someone who documents their daily life through a relatable yet unique and aesthetically striking way - often, they are proficient photographers and videographers in their own right! They often have a niche such as fashion, food or the outdoors. They generally have between 3-10,000 followers, who are very loyal and engaged.
It’s through this blend of credibility and creativity that our lifestyle micro influencers can amplify your brand campaign in an emotionally engaging way that inspires their followers into action, in favour of your brand.
So how do you work with lifestyle micro influencers - how do you know the right ones to work with, what to ask them for and how much to pay them?
At Saxton Engage, we can take care of the above and more. We can connect you to the lifestyle micro influencers in Sydney, Melbourne and beyond who are best aligned with your brand and your campaign, with high-calibre creators with the audience size and engagement as well as stellar industry standing and reputations.
In addition, we can also help direct the way you work with them, with skills and resources in content development and distribution. As an example, here’s a broad strategy that, time and time again, proves to be effective.
We recommend giving your lifestyle micro influencer a fairly open brief where they can take the bones of your brand message and share it in a tone of voice, a story or a visual that is natural to them and that they know will land with their audience. This works best because the more the message comes through in the lifestyle micro influencer’s voice or style, the more likely their audience will trust and connect with it. It also means that the content the lifestyle micro influencer creates is likely to be stronger as it will come more naturally to them.
We also recommend that you partner with the lifestyle micro influencer over multiple occasions, instead of a single, standalone activation. It’s through the power of repetition that you can further build the trust their audience has of your brand, moving the needle towards brand advocacy.
When it comes to how much to pay, lifestyle micro influencers’ rates may be more attractive to your campaign budgets. At Saxton Engage, we can manage the cost efficiencies and payment processes for you via our end-to-end services.
To turn up your brand’s next campaign, get in touch with Saxton Engage today: https://www.saxton.com.au/engage
Influencer marketing is gaining huge popularity these days.
It is a very effective way to engage the audience and also to explain to them about your brand.
The role of an influencer is irreplaceable and no brand can survive for a longer period without good influencers.
Vush is a self-love and female wellness brand which aims to break social stigmas behind adult toys and bring out confidence in women to explore themselves without shame or guilt.
They are doing so by normalizing the use and promotion of toys through a social media movement which harnesses the power of influencer marketing to change cultural perceptions behind female adult toys martech news.Vush’s marketing strategy is driven by Instagram influencer marketing.
They have targeted females who fit the “beauty, wellness and lifestyle” image.
Many female celebrities such as:@Jessika_power https://www.instagram.com/p/B2yeQo2nLs2,@Tamara_Joy https://www.instagram.com/p/B23YGWeAsjS@Gabi https://www.instagram.com/p/B2VAvukh1XV@lateysha_grace https://www.instagram.com/p/ByEqlW9AJ3D@lauraclery https://www.instagram.com/p/B1pOBWUh4iGOthers have already jumped on board with the Vush movement.“Influencers are a critical element to our brand due to the empowering concept of promoting such a toy in the first place, which is a concept that was previously considered taboo.
Our brand is breaking down barriers through the promotion of these devices, devices that previously would only be marketed to you within the premises of a dark and untasteful adult store martech.”Vush aims to become the “beauty brand”, and they are doing so by positioning themselves in the market as a bright, beauty style brand, which only promotes through non-traditional channels such as beauty stores and Instagram.
They cannot be found in any online adult retailer for this reason.
Youtube influencer agency is the way to promote your business on social media and other platforms.
We are using campaigns for promoting videos and other contents of artists.
For more queries e-mail us at [email protected] or call us at +1 (888) 278 4567.
