logo
logo
Sign in

The Benefits of iOS Mobile App Development for Your Business

avatar
Anna Sharland
The Benefits of iOS Mobile App Development for Your Business

A recent study shows that as many as 85% of smartphone users would be more likely to visit a business with an app on their mobile device. That means if you don’t have one, you’re losing out on business! But iOS mobile app development can seem like a scary prospect, especially for those new to coding and design, or who don’t have the time or money to invest in learning the skills necessary to create the apps they need. Here are the benefits of hiring iOS mobile app development experts to help your business grow online and boost your sales.


Faster Growth

With mobile apps, you can reach a wider audience faster, eliminating geographic limitations and competing on a global scale. In other words, as long as your business has an online presence and product catalog, there’s no limit to who you can reach with mobile apps. Just like any new marketing strategy though, it takes time to build up a following—whether you’re building an app or growing a social media presence. So be patient and realize that more users will come with time. The first step is getting people to download your app. The next step is keeping them engaged once they do. That’s where we come in... We'll help you create a custom mobile application that meets all of your needs and requirements while staying within budget constraints. Let us know how we can help! Contact us today at (888) 838-1288!


Higher Visibility

In today’s highly competitive marketplace, if you want to capture and retain customers, you need to find a way to make your business more visible. Not only that but with more than 90% of consumers using their mobile devices to browse websites while they’re shopping in stores, it makes sense that your company needs a mobile presence. A mobile app can help you accomplish both of these goals. If you don’t have one already, there are many reasons why creating an app is worth considering


Cost-Effective Promotion

One of the most important things that your business will need to consider when developing an app is how to promote it. If you have a large marketing budget, getting your app to market and promoting it can be a challenge in itself, but if you don’t have any money to burn, what do you do? There are still many ways in which you can promote your app and get it out there, no matter how big or small your marketing budget is.


Data Privacy Is Easy to Manage

Don’t think you need to know a lot about data privacy or security? You’re wrong. When it comes to sensitive information, ignorance is not bliss. Before you build an app, it’s important to understand how data storage and protection works—or else you risk putting your business at risk. Luckily, there are some basic best practices that apply no matter what type of app you’re building. For example, do you really need to collect personal information from users? Do users really need access to all parts of your company on their mobile devices? What kind of encryption does your database use? How can users report abuse if they find something inappropriate in your app? These are just a few questions that will help keep user data safe and secure.


Built-in Customer Engagement

According to a report by research firm Ventana Research, businesses are able to retain 95% of customers who interact with their apps at least once every three months. A loyal customer base is crucial to business success, and a great way to create one is through mobile app development. By providing your customers with convenient access to your products or services, you’re making it easier than ever for them to connect with you again. If they like what they see, chances are they’ll be back in touch soon.


Real-time Information Access

The ability to access critical information anytime, anywhere is invaluable to any business. With mobile app development, users have instant access to vital business resources at all times. Users are given easy-to-follow directions on how they can do what they need to do with your company, and because they have instant access to all of your customer service and purchasing options, it keeps them coming back time and time again. A great example of an app that provides real-time information is GasBuddy. This application allows drivers to find nearby gas stations based on their current location and fuel prices. Because of its popularity, many gas stations now use it as a marketing tool by offering discounts or special deals exclusively through GasBuddy. What’s more, as soon as a driver finds a station he likes, he can add it directly to his GPS so he’ll never forget where it is! All in all, mobile apps allow you and your customers instant access to everything you could possibly want or need in order to be successful—and who doesn’t want that?


Conclusion

If you’re not taking advantage of a mobile app development company, it may be time to start. The benefits are numerous and can be reaped immediately. As long as you keep user experience in mind, your mobile app can be a helpful addition to your business. If you’re looking for help with your mobile app development, we are here to assist! Contact us today if we can make your business more successful through our process-oriented approach to building quality apps that meet or exceed industry standards.

collect
0
avatar
Anna Sharland
guide
Zupyak is the world’s largest content marketing community, with over 400 000 members and 3 million articles. Explore and get your content discovered.
Read more