The ease of access, cross-browser compatibility and faster page load times help companies render a higher-level user experience that impresses consumers and gets them hooked. There are several advantages why progressive web app development has become such a rage in the past few years.
1. Rising consumer expectations
Customers have little tolerance for brands that have poor digital experiences. With plenty of choices at their disposal, consumers can easily move on to another brand if they have an underwhelming experience. When Pinterest and Starbucks launched their PWAs, they both saw a noticeable increase in interaction metrics. Pinterest saw a 60 percent rise in mobile interaction with quicker page loads, while Starbucks’ PWA was designed for web-based order management, and is now preferred by consumers over the native app for the coffee company.
2. Native-like appeal
PWAs provide a consistent and adaptive interface across all devices. It loads like a standard website but has many advanced native mobile app features, including the ability to add one touch to device home screens, to operate offline, and to allow push notifications. They also offer website benefits, such as search engine discoverability and the ability to be available from all modern web browsers. Additionally, PWAs can appear in the App Store and Google Play alongside native mobile apps.
3. Resource use and decrease in expenses
PWAs need only one code base to provide website and mobile app-like experience across devices and browsers, which implies it needs only one team, one software platform, one test approach, and one digital product roadmap to plan, design, create, and manage both a website and a mobile app-like experience. PWAs not only reduce the cost of product design, development, and maintenance, they also save money for organizations by allowing for quicker delivery of new features and bug fixes.
4. Adaptive
Innovative brands understand that technology is changing at an incredible speed, and they need to implement more forward-looking technologies to avoid rapid cycles of strategy, design, production and re-construct for digital solutions. Progressive Web Apps are fundamentally versatile and continually changing to meet the new functionality improvements. If you are rewriting a legacy website or native mobile application as a PWA today, it will work for years to come as expected. PWAs are built for transition, ensuring that companies should avoid investing in one-off websites and mobile apps that eventually need redesigns to meet evolving demands and technologies from the audience.
The problem with developing "native" apps is that they can be expensive and often use a significant amount of data and storage on the user device. However Progressive Web Apps have improved performance and better user experience over mobile or web software that too with interrupted internet connection. That’s why PWAs have gained much popularity. Checkout it’s marvellous benefits for your business.
