With data becoming a critical component of marketing strategy as well as influencing its future, B2B brands must keep up with the latest trends that will help them to improve their strategy.
As per a 2022 survey from Gartner, only 14% of the organizations have been able to get a 360% view of their customers.
Organizations will struggle to find data talent
With digital platforms becoming the only touch point to reach out to users, B2B brands have to rapidly accelerate and improve their digital offerings. This has contributed to the growing demand and shortage of skilled data talent, especially engineers.
Also Read: Three Ad-Tech Trends Shaping the Digitally Engaged Era
The importance of campaign attribution tools will increase immensely
B2B marketers can determine how a given campaign has influenced prospects and desired results by measuring campaign attribution. B2B marketers incorporate it into their metrics to identify the success of a campaign. However, it is a little challenging to measure as B2B marketers need to attribute a value at every step of their customer journey, since it enables them to understand which one is the most effective for their organization.
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Business success can only see the daylight if said business tracks its growth and progress.
So to achieve that, every brand needs a marketing reporting tool to get valuable data sources about the achievements of its business.
In this article, the content writer has listed the five best marketing reporting software for IT companies.The profits of using marketing reporting toolsHere are some benefits of using marketing reporting tools that give businesses an edge over their competitors.Useful for advancing marketing strategies.Businesses can easily keep track of weekly, monthly, and yearly marketing stats.It helps make out industry trends and actionable steps that improve performance in marketing.It allows businesses to view their reporting process with data visualization.It gathers and presents marketing data from many sources.The five must-have marketing reporting tools for tech organizationsIt is a list of the five marketing reporting tools that are the best worldwide AdverityAdverity is a leading tool in the best marketing reporting software for technology brands list.
Its end-to-end marketing analysis stage allows tech organizations to watch their results, improve the return on investment and improve their marketing strategies.Adverity also keeps all marketing metrics on one shelf to easily merge and convert stored information.
Google Data StudioEveryone must have used Google Data Studio at least once in their lives to receive working insights into how plans are doing on different marketing routes.Since its online software, businesses lean towards Google Data Studio for transforming data into custom reports and dashboards.
It will undoubtedly increase business surge as it gives actionable observations.The data visualization component helps businesses forecast their marketing data story by using drag-and-drop report presets.
Martech Cube launches a brand new podcast series which is looking at contributing to the proliferation of key marketing strategies shared by top Martech mavens.Martech Cube, the leading Martech publisher and services firm, has announced the launch of their new audieo series, “The Martech Cube Podcast.” This series of podcast is aimed at covering a range of marketing technology topics by mavens of the Martech industry.
Hosted by Chandrima Samanta, Marketing Head, Martech Cube, audiences will find a complete series of 5 Episodes where industry leaders will be seen dissecting several topic themes such as Data Unification, Unique Datasets, Emergence of Customer Data Platforms, Volatility of Content, Shelf life of Various Content Pieces, Customer Experience, Customer Data Handling Processes, Dynamicity of Content Marketing, and many more.“This Interview Series will be a fresh mix of unique perspectives around the Martech Arena with the most poignant leaders.
We at Martech Cube are extremely excited for this launch as this not only provides our readers a more interactive and engaging medium but also harnesses their queries through inside tips and tricks of the leaders” comments Bharat Gawra, Accounts Director, Martech Cube.From re-defining the Martech industry to discussing the prerequisites to the preparation for the slump as well as the rise in the different arenas of marketing technology, marketers will be able to navigate through this podcast series and gain some extremely useful and practical insights that they can implement in their everyday marketing strategies and strengthen the same.The Martech Cube Podcast will also introduce listeners to B2B Content Marketing, SEO Content Marketing, Datasets for Machine Learning, and Native Marketing.Listeners can also look forward to seeing a couple of “Vodcasts” along with short trailers and audio snippets to the upcoming episodes.For More Information Check the Martech Cube Podcast
