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How to Market Your Small Business on a Shoestring Budget?

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Harry Parker
How to Market Your Small Business on a Shoestring Budget?

A startup requires extensive promotion and fast growth in order to gain recognition and market share amidst the growing competition, while adhering to budgetary constraints. And this is indeed challenging but very much possible with the use of technology.


Many small businesses today are looking for ways to market their products and services without burning a hole in their pocket. While it is not an easy task to market a startup on a shoestring budget, there are indeed some very effective and affordable marketing tools that can help you gain maximum traction with minimal investment.


Here are some of the tools I suggest for marketing a startup effectively at low costs-


  • Google Analytics- This is a free website analysis tool that provides key metrics about your website performance and traffic to help you optimize your web pages and also bring high-quality traffic for free.


  • PursueApp- This is an affordable cold emailing SAAS that sends personalized emails to verified leads as per your schedule, hence helping you to turn cold leads into loyal customers.


  • MailChimp- MailChimp is an email marketing service provider which helps marketers send newsletters, and targeted promotions and track results through reports. The best part about using MailChimp is that it has an affordable pricing structure starting from $0 for up to 2,000 subscribers or less than $10 per month for up to 500,000 subscribers. It also offers advanced automation features so you can segment
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