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The Multiple Steps of the Media Buying Process Explained

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Vovia
The Multiple Steps of the Media Buying Process Explained

Although media buyers and media planners assuredly work carefully together, their roles are very diverse. In short, media planning is the primary step. Based on the conclusions and policies determined by this team, media buyers perform the media plan – placing the agreed-upon ads on the suitable channels.

Media buyers supervise the media buying procedure, with input from the media planning team. With consideration of marketing goals and target spectators’ preferences given by the media planning team, media buyers perform the actual buying of the advertisement space.

An enormous part of the media buyer position is transferring with the sites, networks, and other channels they want ads to look on. They must confirm they are purchasing the correct placements at the right times, for the accurate duration, all within strict budgets.

Media buyers should also use advertising performance tools to track key performance metrics and delivery to guarantee the ad is placed by the arrangement and that it is meeting the campaign goal line.

With a well-established media plan, media buyers connect with their complements across the agreed-upon media spots. These are frequently sales/account managers, whose accountability is to find relevant advertisers. These two parties transfer placement, time, and cost. Media buyers often custom the following tactics to perform media plans: Physical bidding: Bidding on ad space and handling bids straight through an ad platform such as AdWords, Direct purchases: When a media buyer negotiates ad rates and run times with a precise advertiser (e.g., fashion designers working straight with the Vogue squad to place ads on their site/magazine).

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