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An entrepreneur’s guide to viral marketing - DubaiNewsTV

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akilahfissah
An entrepreneur’s guide to viral marketing - DubaiNewsTV

However, these questions still remain in the minds of novice entrepreneurs — How can I start a successful business? How can I engage my audience with my content? How can I plan to sell my product or service in order to generate revenue?

One efficient way in which this can be done is a business sales strategy that revolves around spreading the word about your product or service with other people. This strategy is often referred to as viral marketing or viral advertising.

What is viral marketing?

Viral, as the word suggests, is something that spreads easily and quickly within a given community, in this case, content and information about a particular product or service.

Maintaining and raising brand awareness is one of the focal points of marketers today and using social media platforms, creating attractive content and engaging your audience are some of the main goals of viral marketing.

How has viral marketing changed today?

With the increased penetration of social media among the general population, the idea of viral marketing has evolved leaps and bounds. It has gone from having its traditional roots in word-of-mouth marketing to now being purely internet-based.

Many times, people think that viral marketing is an impossible task, which requires a lot of time, efforts and money to get your brand out there; however, this isn’t entirely true. To help you get the word out there, we have listed some efficient tips to help you kickstart a viral marketing campaign.

9-step guide to viral marketing

Choose your target audience: Each business has a different target audience base. The most crucial step before starting your business would be to first decide your target audience and know and meet their demands. Once you know your target audience, you should then choose the geographical area and the social media platform being majorly used by your audience. Moreover, creating and sending across the right message that hits off the right note will help them connect with your brand efficiently and enable your business to get the word out, thereby increasing your reach.


Create attractive content: It is important to ensure that the content you post on the platforms is attractive. It should appeal to your audience in a way that could leave a lasting impression in their mind. This could include blogs, articles and catchphrases as well. Once you establish reliability and authority based on your content, you will be able to gain a considerable and loyal following for your business.


Generate emotional appeal: Viral marketing is about emotions—connecting with your audience on a personal level will make your audience feel close to your brand. Ensuring that your brand provides a solution to the needs of the society. It will also help create high-end value and respect for your product, which will, in turn, push your audience closer towards your brand and even recommend it to their followers.


Etymology of your brand: The name of your brand and tagline should be interrelated and easy to understand by your target audience; it should also be easy to pronounce and remember. There should also be a strong motive, story, or message behind the name, tagline and colour of the logo of your brand. For example, Coca-Cola is one of the most popular beverages in the world; its tagline, Taste the Feeling, helps appeal to their audience. The colors of this brand are red and white; it has been found that the color red in marketing portrays power, excitement, energy and passion. This example is indicative of the fact that the logo, tagline and colors could make a major difference in your branding.


Be unique: People always want to see new ideas and content. Therefore, you should try and do something extraordinary that could create a sense of awe among your audience. Moreover, you should take into account all feedback and reviews that you may receive as it will help your audience feel heard and make them feel special with your brand.

Maintain regularity: If you have a small business and are expanding it by using one of the popular social media platforms, you need to maintain punctuality. You can also check the time when your target audience group is active on that particular platform. Posting during these times will help increase your brand’s views and increase engagement with your audience. You should also maintain consistency when posting as this will help your audience recognise your signature-style of posting.

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