Starting your own kurti wholesale clothing line in India may look difficult, but with technology and digital marketing, it is not unattainable. In fact, the textile business is one of the most profitable trades in India, with international recognition for designer cotton kurtis. However, since the fierce competition, it is important to make some noise to make your brand stand out. 

We have put together the best beginner tips for successfully launching your wholesale designer cotton kurtis line in India. These strategies are beyond the expected action items, like registering your company, finding a wholesaler, etc. 

Research Research Research

Make sure you are passionate about fashion and clothes and are interested in the clothing industry. Your passion will help you thrive through difficult times. However, before diving in, understand how the business works, read brand success stories, and, if possible, do an internship in any textile company for first-hand experience. 

Choose the Right Clothing 

Clothing has a lot of variety. Sarees, kurtas, regular wear, designer wear, lehenga, wedding collection, etc. Each one has more choices – enough to get you started if you are new to this game. However, you must plan everything and select your style to set the business. You can expand your clothing line later when you want to grow. Kurtis and sarees can never grow old in the Indian market, and today you have a plethora of options, like Chikankari, silk, cotton, and mix. 

You can check the wholesale kurtis catalog online at AKS Clothing to get a general idea. 

Know Your Audience 

Before you choose the right product, you have to choose and know your audience. The best way to do so is by determining a gap in demand and supply. For instance, if you live in South India, you may notice that there aren’t many shops, stores, or home-sellers for authentic Chikankari sarees and kurtis. You may also want to find out what your users want to wear these days and are they able to find the products easily? Find the gap and fill it.

Recognize Your Competition 

You should always know what other retailers and wholesalers are doing. For example, if you are starting regular cotton kurtis at wholesale price, you may want to know what others with the same idea are doing. Keep track of their price, design, variety, marketing strategy, and other intricacies. Knowledge will help you spur up brilliant ideas and help you create products that people would buy. 

Test the Product Quality Before You Sell

Before you start selling, test the quality of the products of your chosen Wholesale Designer Cotton Kurtis supplier in India. You can also get honest opinions from your customers. Quality is essential in the textile business. However, quality also increases product price. Therefore, you must learn to balance product price and quality vs. your target customers. For instance, if it is comfort wear, people love good quality, while they are okay to wear low quality but good looking party wears. 

Our final suggestion: have fun with whatever you choose to do. The more fun and happy you are, the more productive you’ll be.