Why Do Businesses Need To Add Social Video Analytics to Their Marketing Strategy

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Would you be concerned about what people are saying about you?

Sentiment analysis is essentially the process of aggregating, understanding, and analyzing the views of people about a particular brand.

The term is also known as mining opinions in data analytics lingo.Sentiment analysis as a process helps the businesses in understanding whether the underlying emotion about their brand is neutral, positive, or negative.We are producing 2.5 quintillion bytes of data daily.

The insights gained through sentiment analysis can enable your brand to create positive sentiment about your brand by designing public relations tools.Benefits of Sentiment AnalysisOptimize your marketing strategyConducting functional sentimental analysis helps brands in optimizing their marketing strategy as they can know if their marketing strategy is proceeding in the correct direction or not.Evaluating the ROI of your marketing campaignSentiment analysis helps in evaluating the ROI of your marketing campaign.

Thus giving you ample time to respond to these negative discussions as the earlier you react, the better it is.By adjusting your marketing campaign according to the preferences of your customers, by improving the product quality substantially and by extending excellent customer support, you will increase the chances of gaining better leads.As they say, in business, perception is more important than the actual thing.

When Nike announced that it was taking the controversial NFL quarterback in its latest announcement, the customer sentiment was overwhelmingly negative.

In less than two decades, this social network has attracted 2 billion users, which makes it the largest marketplace on the Interent.

Gaining recognition on the market can be hard and at times even painful process, so let's have a look at how you can use social networks to overcome these difficulties and conquer new markets with skillfully crafted promotional videos.

Scroll down and discover more facts and statistics in the Infographic created by Wondershare Filmora - the video editing software provider, that will help you grow your business faster.Social Media as an Advertising Tool All the latest statistics show that video content is by far the most popular type of content on the Internet today.

7 out of 10 people will view a brand in a more positive light after watching a video, and for that reason, distributing your promotional videos on social media can guarantee a better perception of your products by its potential buyers.Furthermore, online videos will enable your potential clients to gather all the information about the services your company is offering and as the statistics show 40% of shoppers will visit the online store after watching a video.

This more natural approach to advertising is probably better than aggressively distributed commercial messages we are used to seeing on TV.Best Social Media Platforms for Video Content PromotionThe different kinds of videos are best suited for different social networks, because the content of a video may be perfectly suited for one network, but quite poorly for another.

If you are thinking about using Facebook for video content promotion, then videos of panel discussions, events will be a perfect choice, while using this social network for short videos that only contain partial  information about your company may not be as effective.Facebook is an excellent option for brands that want to reach new audiences through live or viral videos, but the posts on this social network have a limited lifespan, which reduces the prospects of attracting new customers with the same video content over an extended period of time.

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You’ll get to check the basic as well as advanced Data Science concepts within the fields of statistics, machine studying, programming and incorporate them with Data Science.A very significant mannequin within the area of NLP is Sentiment Analysis which is something we shall be building to start things of and will transfer on to build a lot complex algorithms on this area.

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Artificial Intelligence or sometimes called “machine learning” is growing rapidly within many industries, due to the complex benefits associated with this new technology.

Soon, you will see how a person in the organization grows and improves, which will motivate more people to embrace this learning opportunity2.

Automation of DecisionsCreating credibility is the key to successful AI implementation.

AI makes expedited decisions based upon the established criteria and can free-up valuable time for your executive team.

For example, if you do not have time to speak to every incoming request from your website, an AI Chatbot is able to accomplish the initial communication process and identify a filtered list.

This will enable you to efficiently focus on the most qualified leads.3.

Social Media Video Downloader is a powerful tool that helps you download any video directly from your favorite social networks.

Have you ever watched a video on Facebook, Twitter or Instagram that you liked so much but you could not download or share it because their policies would not allow it?

With just a few simple steps you can have download any video from any social media.

Social Media Video Downloader :

YouTube2video.com is a website that helps you download all Social Media Video.

It does not require any software download or account creation.

Social media is one of the most powerful strategies for you and your business enterprise to get extra traffic and generate new leads.

Having the perfect social media management tools and an existence on all the major social media networks like Facebook, Twitter, Google+ and LinkedIn is a need these days for any organization.

But what type of marketing and advertising software, dashboards, and publishing tools are the social media manager experts basically using to handle these several accounts?

HootSuite is the most favorite social media management tool for individuals and businesses to collaboratively perform promotions across several social networks like Facebook and Twitter from a single web-based dashboard.

HootSuite has developed into an essential tool for handling social media, tracking interactions and measuring marketing campaign results via the website or mobile devices.

Believe of Buffer like an exclusive queue you can use to fill up with content and then arrange publishing times all over the day.