As aptly defined by Tim Brown, executive chair of IDEO, “Design thinking is a human-centric approach to innovation”. When you develop a product using the design thinking methodology, you need to see your products through the customers’ eyes, and you must implement the best designs, which are unique and futuristic. It isn’t always necessary to make a bold design for your product to hit the market, minimal designs can work better for a certain number of products.
Implementing Design Thinking In Organizations
Importance of Design Thinking in Business outcomes
Design Thinking Integration in Businesses
Design Thinking & New Product Development
Implementing Design Thinking in Start-Ups
Creating Delightful Customer Experiences with Design Thinking
How to Develop Design Thinking Skills
Key Highlights
Design thinking is a complicated process that needs various tools, creativity, imagination, and problem-solving skills. Most importantly, everyone in the team must be convinced about the positive outcome of the process and must not show resistance when implementing it.
With huge demand, a large number of young graduates, as well as working professionals, are enrolling in courses like the Executive Certificate Program in Design Thinking & Innovation Management offered by the Indian Institute of Management, Lucknow and TIMESTSW.
Design Thinking Integration in Businesses
Over the years, Fortune 500 companies like Apple, Microsoft, Disney, and IBM have implemented “design thinking” in their products and gained a competitive advantage like no other. Today businesses are driven by design thinking which is a human-centred methodology for creative problem solving and innovation. Design thinking is being implemented in businesses as it offers business value and results in maximising ROI. For this, they first make a team with a design thinking mindset. When implementing this approach, businesses, see failures as learning, they focus on the problem, gather ideas in an unbiased manner, and embrace feedback.
Design Thinking & New Product Development
A product's design and development are not just a creative and brainstorming process. For example, you need to question yourself while you design a product, and you must have a customer-centric approach to give the best finishes to your products. And it requires interactive communication skills and challenges assumptions to develop an error-free product according to the market demand and the one that offers a seamless end-user experience.
There are mainly two strategies available for designing a product: customer-driven and product-driven strategies. You need to design a product according to the end-users demand, and you must depend on your assumptions to read the mind of such users. But, if you cannot reach their mind and develop the products according to the end user’s behaviour, you must take the product-driven strategies.
To design and develop a product, you can follow the different business strategies, and here you can find a few sample design thinking processes:
You can go for a solutions-based design thinking process where your company's designers can use different tools to design and develop a product. In this case, you can appoint UI/UX designers for your product designs.
A human-centric approach is the best way to reach maximum customers because you need to consider users’ or customers’ behaviour, emotional states, and requirements to design your products. You cannot rely on quantitative data for your product designs in this process.
You can also use both design thinking processes in an integrated method. For example, you can collect the data from your probable users and work with your UI/UX designers to design a product. They can design some prototypes of your products where you can make the necessary changes according to your needs, and you can also get the user’s feedback by testing your sample products before you launch the final product.
Implementing Design Thinking in Start-Ups
To build successful start-ups, you need to think about developing innovative products. As per an article on Dmexco (Europe’s leading digital marketing & tech event) website, one must keep in mind a few things when implementing design thinking like persuasiveness and conviction at all levels, open-minded error culture, involving users to understand a user-centric approach, etc.
As mentioned in a Forbes article, entrepreneurs are design thinkers naturally. They are curious and always think of user problems they can solve via an innovative business idea or product. In other words, they have a problem-solving mindset. They see through their customers’ eyes and think about designing products that would exceed their expectations. Here is how you can implement design thinking processes in start-ups.
Observation of the need- You need to empathize with your customers, users, and partners to identify the need or gap in the market.
Designing a product as per the need- You need to design products according to users and make the necessary changes by understanding the customer’s mind.
Scrutinizing the problem areas- Once you understand the problems of your products that your customers are facing, you can redefine such problems and redesign your products.
Ideation- It is an integral stage of design thinking where you need to work with your team. In this case, you need to work with people from different disciplines, and you must develop your products according to their experiences and perspectives.
Creating a prototype or pilot product- Without a prototype, you cannot launch your final product on the market. For your start-ups, you need to create a prototype of your products, and you can take help from your designers in this regard. You must test this prototype, and you can make the changes in your designs according to the feedback from your users.
Creating Delightful Customer Experiences with Design Thinking
If you understand the experiences of your end-users, then you can easily design your products according to their demand and create a delightful experience for them. For this, you must not hesitate to think out of the box. There are many such examples. For example, GE Healthcare has launched an MRI machine for children where little patients can follow a joyful process while they go through this stressful examination. They have designed their MRI cabins with help and a spacecraft where children who have come for the examination can play with and have fun.
How to Develop Design Thinking Skills?
To develop a product, you need to have design thinking skills. You can join the Executive Certificate Program in Design Thinking & Innovation Management offered by the Indian Institute of Management, Lucknow to learn design thinking concepts and inculcate relevant skills to create products that are human-centric. This course covers all aspects of design thinking, including reframing the designs according to the user’s perspective, creating a product prototype, crafting and redesigning a product, and imagination and creativity that requires designing thinking and business strategies for designing products and services.
To know more: https://timestsw.com/course/general-management/iim-lucknow-executive-certificate-program-in-design-thinking-innovation-management/
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