NATO announced on Thursday that it was ready to support the State of Qatar in the security aspects of hosting the FIFA World Cup 2022, which runs from November 21 to December 18. The federation said in a statement the support would include training against chemical, biological, radiological, and nuclear threats.
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It will also include training to protect the most important people, fighting threats and advanced explosives. NATO reiterated that the State of Qatar was an important ally that worked closely with the alliance for many years.
The MoPH, WHO is holding hands to host a workshop for emergency groups
The Department of Public Health (MoPH), in partnership with the World Health Organization (WHO), held a workshop last week to ensure the Emergency Medical Team (EMT) is a public consultation system. The training is part of a three-year partnership between the MoPH, WHO, the world football governing body, FIFA, and the Qatar Executive Committee on Disease Control (SC), which aims to bring a safe and healthy event with a lasting game and health impact.
Emergency Medical Teams are defined as groups of health professionals, including doctors, nurses, paramedics, and support staff, equipment providers, who treat patients affected by an emergency or disaster. The workshop is part of the process of preparing national EMTs for Qatar and discussing the applications of EMTs at a major event such as the Qatar World Cup 2022, explains MoPH Director of Emergency Medical Services, Dr. Mohamed al-Hajri.
Crowded sporting events, such as the FIFA World Cup, can create health risks and pressures that can lead to an increase in the need for health care that could impair the functioning of the host country's health system. An important factor to consider in planning these events is to ensure that robust systems are in place within the health care system to control any possible increase in patient numbers. This is an important part of our World Cup preparations and is part of the pillar of health security in our partnership with WHO, FIFA, and SC, adds Dr. al-Hajri.
The workshop participants included leadership and leading health workers from various organizations including MoPH, Hamad Medical Corporation, Primary Health Care Corporation, Qatar Red Crescent Society, and the International Center for Sport Security, Military, Civil Defense, Lekhwiya, Police, WHO EMT Secretariat, and WHO Border Health and Mass Gathering Unit.
WHO Emergency Medical Teams Network leader Dr. Flavio Salio said: This workshop is one of a series of training sessions we are launching this year in partnership with MoPH within the framework of our Healthy World Cup partnership safe and healthy later in Qatar. The workshop consisted of a series of brief presentations, discussions, and workshops led by the Secretary of the WHO EMT.
Local and international experts have presented the highlights of the Emergency Medical Team experience, highlighting the coordination mechanisms, guiding principles, standards, and achievements so far around the world and in Qatar. Participants also discussed the development of a new external certification system for EMTs deployed to manage increased patient demand at mass gathering events. For more to know about Qatar World Cup tickets Click here.
Twitter talks football ahead of FIFA World Cup 2022
With the flu epidemic already raging in the MENA region and globally ahead of this year’s Qatar World Cup 2022, Twitter is conducting a global survey to understand what people think about the tournament. Working with the Global Web Index (GWI), Twitter spoke to more than 12,000 people in 12 markets including MENA. With 53M football-related Tweets recorded so far this year, football proves to remain a hot topic in the MENA area, and will only continue as the FIFA World Cup approaches.
More than 261 million people on Twitter follow at least one major provider of football content or a speaker indicating the potential number of products that engage the football audience. It has been shown that cultural compliance encourages 23% of consumer purchasing decisions, with 78% of World Cup fans on social media claiming they can find Twitter content not available on any other platform, meaning football-related and sports-related genres. The World Cup on Twitter will reach an audience of listeners.
Antoine Caironi, head of revenue at Twitter MENA, said: Football is clear what's going on, and it's happening now on Twitter. The football debate is bigger than ever. As of March this year, we have seen a 74% increase in mid-month football discussions compared to the previous 12 months. For the brands to stay ahead of the curve and ensure that their advertising calendars take advantage of this regional opportunity to play a key role in the FIFA World Cup negotiations, they need to start planning early, and aspire to excellence! For more to know about Football World Cup tickets Click here.
Twitter is where the main points come from. This is not just during a live event but in the coming months in preparation for the first game, as well as the days and weeks after the tournament. So the potential for attracting football fans is increasing. In addition, we see a strong conflict with other interests and behaviors.
In particular, we found that football fans on Twitter have a 78-82% chance of interacting with products and other conversations such as tourism, wearable technology, cars, shoes, and smartphones. Twitter encourages brands to use what they offer, such as increasing sponsorship, as 72% of people on Twitter find outstanding sports clips attractive. Brands have the opportunity to put Pre-Roll Video in front of more than 200 premium content partners, as well as have a conversation with the Collection Ads year-round.
There is a clear need for the region's brands to use the trending soccer theme and use the much-anticipated global event that will be watched by millions of fans around the world. Experts on Twitter are focused on ways that brands can interact with cultural moments that make the world speak, making sure they can join the action, as it happens.
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