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Selling on Amazon v/s your own e-commerce website

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Sheldon cotrell
Selling on Amazon v/s your own e-commerce website

The e-commerce business is a highly competitive and the most profitable business online. Many business owners are trying to launch their products/services online. There are multiple opportunities available to sell their products online. Sellers can sell in the two most prominent 2 ways as follows:


  • Own eCommerce website
  • Popular e-commerce platforms (Amazon, Flipkart, etc.)

These are the popular ways to start an e-commerce business online. Today we are discussing the comparison of selling on Amazon vs your e-commerce websites.

Selling on Amazon

Amazon is the world’s largest e-commerce platform, which allows customers to purchase the products and as well as sell their products on Amazon. If you want to sell on Amazon, you have to accept their terms and conditions. It is difficult for beginners as it contains a lot of joining processes.


Your e-commerce websites

If you have an e-commerce website, you are the boss of that website. You don’t need to accept any terms and conditions. I strongly recommend launching your e-commerce website as it is the best way to start a business.


Why don’t you sell on Amazon?

If you sell products through Amazon, you have to spend a lot of money on that platform.


Here are some important cons of selling products/services on Amazon.

Photo by Michael Sala on Unsplash


High levels of competition

Amazon has a very tough marketplace. 6.3 million online sellers are using the network worldwide. There are a lot of vendors on Amazon, including major merchants and businesses. Competition is fierce across a wide range of categories. Clients may never see your products if you are careless with your product selection.


High costs and minimal profit margins

Each sale on Amazon is subject to a CPA fee, which typically ranges from 8% to 15%. Depending on the type of goods, the proportion changes. This cost ranges from 8% for personal computers to 45% for other devices (for Amazon Device Accessories).

Small profit margins are what they leave on each item after seller fees, taxes, FBA feels (if you’re using FBA), and advertising costs.


Amazon can easily suspend you for breaking its policies.


The corporation will suspend you, and you risk losing your entire Amazon business. Sometimes you may not influence these violations.

For instance, if a rival makes unfounded claims of infringement, Amazon may suspend your listing and file a complaint against you. Until the matter is resolved, your listing can go dormant for weeks on end.

One minor infraction here could cause a permanent ban. Another essential regulation is that you may not give your consumers your contact information.

These are the major cons of selling on Amazon. Let’s see the pros of your own e-commerce website.


Why do you have your own e-commerce websites?

A significant step in expanding your business is creating your eCommerce store. Although it can sound terrifying, it is unnecessary. You may quickly set up your store using an eCommerce platform like OrderZ.


Photo by Brooke Cagle on Unsplash

Like on Amazon, you invest the same amount of effort into each product listing. The consumer experience is then entirely in your hands. You can invest as much time and energy as necessary in each customer relationship, develop your own referral or incentives system to foster customer loyalty, and concentrate on your own marketing initiatives.


Advantages of selling in your online e-commerce store

Here are a few of the top advantages of running your own online store.


Photo by Brooke Cagle on Unsplash


Increase your brand awareness


Building your brand’s credibility with an excellent website can be beneficial. Customers become more dependable and purchase your goods at ease. For a pleasant impression that connects with your clients, you can also share the history of your business on your website.

You have complete control over your consumer data, which is another fantastic advantage of running your own eCommerce website. Direct customer communication is possible while building your email list.

You can re-target your website visitors and leads using a variety of omnichannel techniques, including text messages (SMS), push alerts, email campaigns, chat messages in Messenger, and social media advertisements.


Less aggressive competitors

The ability of website users to solely purchase your products is a major benefit of having an eCommerce store. You won’t lose business to rivals who may offer that product on Amazon for less money. Since you can manage your prices, you eventually make more money.


No listing or referring-party fees

Eliminating listing or referral costs by selling on your own website. Only sales tax, credit card processing costs, and the cost of the platform, like Orderz, on which you can build your online store, are due. There are no restrictions on how many products you can sell and no additional fees for selling.


Total control of the user’s journey

Your site’s design and feel can be completely customized when you have your own online store. You may sell both physical and digital products, customize the look of your product pages, user-generated content, and product reviews, and make a sizable profit off of each product listing.

The Orderz payment system allows you to accept payments from third parties like Google Pay, Apple Pay, and PayPal.

These are the major advantages of your own e-commerce websites.


How to create your e-commerce website using Orderz



Orderz is an e-commerce store builder or e-commerce platform that allows you to create an attractive e-commerce website with no coding. You can create your own e-commerce website in just a few minutes. Orderz e-commerce platform contains lots of advanced features at affordable prices. It contains 100+ pre-built templates for all kinds of businesses. You can create your e-commerce website in just 4 simple steps. That is:

  • Choose the template
  • Add your store details
  • Add your products
  • Finally, publish and start selling online.


You can set up your e-commerce website at 0 setup costs. You don’t need to pay any sales commissions to the orderz e-commerce platform.


For more details, visit the official website

If you have any doubts about e-commerce, don’t hesitate to contact us.

mobile: 9048777988

Email us: [email protected]

I hope you enjoy this content, and I hope this content is very useful to you.

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