Penetration of the internet has played a significant role in increasing the reach of media. India is the highest consumer of data, making the internet and digitisation a powerful tool to create an impact in the market.
Media and marketing approaches and industries have made a huge leap over the last decade, with digital media taking over the market rapidly. According to a recent report by ‘Dentsu-e4m Digital Advertising in India 2022’ consumers, as well as businesses, are turning to digital media for their marketing. This has pushed the Indian digital advertising industry to reach overwhelming growth. The report has projected that the Indian digital industry will reach Rs 35,809 crore by 2023 with a growth rate of will 29%. The contribution of Digital Media is projected to be 38% on par with television.
Hence you can imagine the huge scope of a career in Media & Marketing.
Building a Career In Media & Marketing (Article Index)
Understanding Media Marketing & Its Scope
5 Ways To Kickstart A Career In Media & Marketing
The Best Post Graduate Certificate In Media & Marketing
Key Highlights
As e-commerce has proven to be the emerging digital spine of the retail industry, small- size to large whales of the market have realized the immense potential of adhering to advertising on eCommerce platforms to reach out to maximum consumers.
In digital media, social media platforms like Twitter, Facebook, Instagram, etc., and online videos like YouTube have showcased consistent and potential growth over the years. They remain the strongest platforms on digital media.
While the traditional media have showcased a growth rate of 12.6%, digital media is leading the entire marketing industry with twice the overall industry’s growth.
With a post-graduate diploma in digital marketing, you can brighten your job scope. Digital Marketing Manager salary in India is in the range of ₹ 3.1 Lakhs to ₹ 19.4 Lakhs, average salary being ₹ 7.2 Lakhs. A Digital Marketing associate can earn from ₹ 1.2 Lakhs to ₹ 5.5 Lakhs.
Understanding Media Marketing & Its Scope
The report ‘Dentsu-e4m Digital Advertising in India 2022’also reveals that digital media has diversified scopes of interest, with the highest proportion spent on social media (29%, Rs 6,218 crore), followed by the latest trends of Online Video (28%, Rs 5,907 crore). Next is 23% (Rs 5,039 crore), which is spent on paid search, with 16% (Rs 3,420) spending on display banners. Further as per the report, the Digital media is expected to have an overall growth rate of approximately 30% in 2022, so by the end of the year, the market size will be around Rs 27,759.
The report further states that the estimated spending on advertising in the eCommerce sector was around Rs 6,300 crore in 2021 and is expected to grow at a rate of 36% in 2022.
Thus, Digital Marketing is constantly opening new avenues of learning. With versatile social media platforms, video marketing, blogs, vlogs, etc., just being a vlogger might not be enough to gauge the market trends. You need to learn the technicalities of online marketing.
This has opened up new avenues of growth for the marketing professional. Their roles have become more diversified. Out-of-the-box thinking, a unique approach towards things and new ideas, today marketing is all about adapting the latest trends and infusing the same to create a better impact.
As given on Weforum.org, a lot happens on the internet in one minute. As per research, every 500+ hours of content was uploaded on YouTube and nearly 7 lakh stories were shared on Instagram.
Here comes the role of digital media and marketing professionals. With the post-graduate certificate in media & marketing, you learn about the different strategies that can be a difference creator.
When it comes to the prospects of media marketers, there are diverse roles to choose from. If you are willing to complete the post-graduate diploma in digital marketing, then you can explore a number of job opportunities like Social Media Marketer, Influencer, Email Marketer, Blogger, Brand Manager, Online Content Developer, Business Analytics Specialist, Search Engine Optimisation Specialist, Digital Marketer, etc.
In public relations, content marketing, videography, influencer marketing, banners and ad designing, the Media and Marketing industry has huge scopes. You must pick your field of a career in digital media following your interest to succeed in the field.
5 Ways To Kickstart A Career In Media & Marketing
Build a strong online presence
If you want a successful career in media marketing, then it is important to learn how to build a strong online presence. Joining social media groups and communities helps in establishing a strong presence. But this is not enough; you must focus on self-growth. Starting a blog or building up your social media platform with unique content and video will make things work in your favour. A strong LinkedIn profile is a great way to garner attention.
Keep up with Latest Trends
Digital media is evolving and advancing daily with new social media sites, apps, video platforms, social media approach trends, etc. With Google, Instagram, Facebook, and Twitter being market leaders, you need to learn and follow their platform behaviour, patterns, and algorithms regularly.
Check and read through top social media influencers, go through journals and stay updated with the latest releases on PPC, Google algorithms, and SEO. You may check out Search Engine Land for SEO updates or Search Engine Journal. Hubspot, Social Media Today, and HubBub PPC hero are some of the great sources you can learn from.
Build Your Network
Stay in touch with people who belong to the same industry. You must focus on building a strong network with the people doing exceptionally well in the business. Their learning can be a great motivation for you. Attending digital marketing conferences and meetings will further strengthen the bond and help you build your career.
Learn and Polish Your Skills
Advertising and Media is an industry that is constantly going through changes, adopting innovative approaches and ideas. Hence, it is important to develop the soft skills that will help you in building a strong career. The right communication skills, presentation skills and decision-making skills are the key traits which the companies are looking for, and a postgraduate certificate in media & marketing covers all these aspects along with new marketing techniques like cost per action CPA, search engine optimization, content marketing, etc.,
Choose the best course
As much as it is important to focus in the right direction, you must also emphasize that choosing the best college is equally important. Several colleges offer a postgraduate certificate in media & marketing, but only a handful of them will provide you with industry-oriented knowledge and skill. You must check the pedagogy of the institute followed by the instructors and the assistance it offers. TimesPro is one of the most recognized institutes offering this course, wherein you will get acquainted with all digital marketing concepts and their application.
The Best Post Graduate Certificate in Media & Marketing
When looking for post-graduate programs in media and marketing, you must look for courses specially crafted for working professionals with either weekend classes or online class modules. So here are a few factors which you must check to pick out the best course:
To know more: https://earlycareer.timespro.com/blog/5-ways-to-kickstart-your-career-in-media-marketing/
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The program is approved by the All India Council for Technical Education (AICTE).
The program inculcates a strong sense of business fundamentals along with ethical values.
Admissions open apply now.Address: 2/4 C, Judges Ct Rd, Alipore, Kolkata, West Bengal 700027Phone Number: 03366529600
The increasing usage of digital media and technological progress in the past decade have made way for the rise of novel forms of marketing that efficiently utilise digital tools and social media to reach a larger audience.
Due to such advancements, the marketing sector has gone through considerable change globally, warranting a corresponding change in the skills marketing professionals are expected to possess.
There is a growing demand for skills such as content development, SEO proficiency, data analysis, strategic thinking, brand development and effective communication.
This demand coincides with an acute lack of trained professionals, with 54% of senior marketers surveyed by The Drum expressing that relevant talent is in short supply.
The resulting skills vacuum means that the job prospects for marketing managers with proper training are endless, underscoring the pertinence of PG certificates such as the Executive Post Graduate Certificate in Marketing Management (EPGCMM) offered by IIM Kozhikode.Upskilling with IIM Kozhikode’s EPGCMM IIM Kozhikode’s EPGCMM is a year-long certificate course that equips management professionals with the skills and abilities essential for a career in marketing management.
Privileges such as access to an e-library and the chance to interact with a rich and experienced peer group are just the cherry on top.Beyond the curriculum, the programme offers the opportunity to learn from the most renowned experts in the field of management and receive not only a certificate but also the much-coveted alumni status from one of the best B-schools in India.
