A website's speed is essential. It's so crucial that Google has actually included it as a ranking factor. Google has provided a set of tools for developers and webmasters over time to improve the speed at which websites load. Google Lighthouse is one of these tools to check your website speed.
User experience and search ranking of a website are directly impacted by its speed. Fast page loads make it easier for users to navigate your website. Fast loading websites results in higher conversion rates and user retention.
What Is Meant By Page Speed?
Page speed is the complete load time taken by a webpage. Load time depends on the website's server, page size, images and videos on the page, and so forth. Page speed can be measured in the following ways -
Full Page Load Time–
When we type any URL in the browser. Then the total time taken to fully load a page including all the page resources is Full page load time.
Time to First Byte–
TTFB measures the time taken from an HTTP request to the first byte of the page being received by the client's browser.
First Contextual Paint –
When a user navigates to your page, First Contentful Paint (FCP) tracks how long it takes the browser to render the first piece of DOM content.
How Does Slow Speed Cause Ranking Drop?
In every marketplace, the consumer comes first. The same could be said for a search engine. The following are some of the common reasons associated with slow speed:
- The majority of users abandon the page if it takes too long to load. Most users switch to another website if it does not begin to load within 3 seconds.
- Customer wants speed in the age of fast internet, and if your page loads slowly, users switch to another website. Customer satisfaction is directly related to page speed.
- More than 80% of users access the internet through smartphones. So, be sure to optimize your website for mobile users.
- Delay in the loading of a webpage and the consequences that follow could cost companies. Slow loading cause leads to a drop in sales or pay-per-clicks. Your website could be losing money on account of slow page speed.
- Companies may be forced to pay if a web page's loading takes longer than expected and has negative effects. Page load speed causes a drop in sales or pay-per-clicks. If your website loads slowly, you could be losing money.
What action should you take To Boost Page Speed?
Enable Caching –
The simplest and quickest approach to increasing speed is to do this. However, it does not apply to new visitors; it only applies to current users. Using a cache, a user can save some webpage content on their computer or mobile device. It will make the page load quicker the next time.
Compress Images –
Compressing images is another method for speeding up the loading. A web page's primary content is its images. upload a compressed image to the website. The compressed image will load quickly and aid in page speed.
Update Server –
Spending money on quality hosting services will make it easier for your website to load. For small websites, shared hosting servers work well, but if your website's content is more extensive, you should improve your hosting options. A dedicated server will speed up the website and reduce the page load time.
Clean Your Website Code –
Page loading is also improved by clear and semantic coding. bloated and redundant code affects the quality and loading time of the web pages.
Content Delivery Network –
CDN Can significantly Improve your page load speed and also helps to Handle high traffic loads. Through CDN, the end-user is connected to the nearest host server.
Summing up:
Page speed is the main deciding factor for the user. Fast websites give better user experiences for your visitors, and Google will rank them higher than slow websites. Page load speed is one of the key determining factors for Google's algorithm and helps to improve SERP positioning.
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