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Top Tactics To Rank Higher On Google

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CUBICALSEO
Top Tactics To Rank Higher On Google

If you are running an online business or a website, your primary agenda is to get ranked higher in SERPs. You often question yourself, “How can I improve my ranking on Google?” Nothing is more frustrating than seeing your website ranked lower on the umpteenth page of Google despite all your SEO efforts. 


If you are also experiencing the same, here I have brought a few strategies & tactics that can help you rank higher on Google and improve your results in search queries. 


Take a look:


1. Find out which keywords are working for you


This is the first & foremost step towards improving your ranking on search engines. You need to know which keywords are being used by searchers to find out about your products & services. These will be your targeted keywords for your successful digital content marketing strategy. Take help from various keyword research tools such as Keyword Planner to identify the targeted keywords. 


Keep in mind a few things such as:


Check their monthly volume to know how many times they get searched 

Figure out competition 

Domain authority 

Review their relevance


Pro Tip - If you have just started your SEO strategy, you should start with low volume, and low competitive keywords so that you could stay in your competition. 


2. Target long-tail, and question keywords 


For more targeted traffic results, you should work on long-tail & question keywords as they perform better and frequently get used by searchers. Hence their search volume is higher and brings better opportunities for marketers. 


For example, when you type & search your targeted keyword that has a good search volume, you often see the “People Also Ask (PAA)” segment in search engine result pages. These are related questions to your entered keywords that people ask. If you expand one of these questions, whichever page is answering that question ranks higher than result #2. That’s the power of long-tail keywords. You will never know what long-tail question Google puts up in PAA questions and ranks up your site.


Originally Posted: https://www.cubicalseo.com/blog/top-tactics-to-rank-higher-on-google
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