Do you plan to hold an online contest for your business?
Whether your company is small or big, there are many ways to launch contests on your website and social media platforms. Contests inspire involvement, which can boost traffic to your website and social media.
It can also generate fresh leads and sales (if you have a good advertising strategy). In this article, the top four online contest tips will be discussed. Read on!
1. Competition terms and conditions
Many smaller companies may forget the competition terms and conditions when organising a contest or competition, especially if they don't have an in-house legal team to draft them. Terms and conditions are frequently regarded as time-consuming.
However, did you realise that they are meant to protect you and your company from potential legal issues?
Competitions are usually classified into two types: games of chance and games of skill.
Games of chance do not require participants to exhibit any level of skill, and the winner is chosen only by chance. One example is when winners are chosen at random.
Games of skill require an element of skill to win the competition and are usually decided by a judge or panel of judges. A competition in which entrants must respond to a question in 25 words or less is an example of this. To win the competition, the entrant must show some level of skill.
Competition terms and conditions may be used for both games of chance and skill. The purpose of this document is to clarify the rules of the contest. Players may also refer to this should there be a dispute.
2. Choosing the right platform
You might want to choose a platform to hold your contest. Your platform selection will be dependent on your target audience's social media habits. For example, if you want to increase brand exposure among millennials or Generation Z, Instagram is a good platform.
How can you learn about your target audience's social media preferences?
Here is where social listening comes into play. You may track your brand mentions and industry-related hashtags in addition to measuring your engagement rates and reach each social media channel to choose a social outlet to reach your clients.
You may want to use Google analytics to help you track your engagement.
3. Your reward or prize
Prize selection is important in the success of online contests. If the purpose of the online contest or competition is to promote your brand, you may choose to award the winner with a good or service you offer.
Wrapping up
Online or digital contests provide a powerful incentive for a company to communicate with its target audience on a regular basis. A well-planned contest may improve brand exposure, loyalty, and following.
You may use these suggestions for your contest. Your brand will almost certainly receive a lot of traction on social media. This could be exactly what you need to increase sales!
It's an excellent approach to communicate with your audience!
Marshall Thurlow is the Director and Founder of Orion Marketing Pty Ltd. He is a digital marketer with expertise in SEO, website design, content marketing and project management. With over 15 years of experience spanning government, not-for-profit and the private sector, he is well equipped to lead teams to success. He is a big proponent of environmental sustainability, critical thinking and progressive issues.
In today’s world, you just cannot do without including social media in your business process in one form or the other.
Right from creating brand awareness to increase your products following, social media platforms will be the go-to thing for you.
Thus, a concrete social media strategy that can be flexible according to the needs and wants will serve as a tonic for your organization.
Lead generation will be a by-product if you tend to include the steps mentioned above while designing your social media strategy.Read More: Top 7 tips that will help you to generate leads through social media
