Google Ads is an exceptional marketing tool that can help you get a competitive edge over others. However, many people are not sure about the amount they want to put in for their Google Ads campaign.
They are not sure about the payment threshold and how it works. To help you out, we will give you a brief idea of the payment threshold and how it works. Let’s get right into it.
Understanding The Payment Threshold In Google Ads
Let’s say you have added a card with a balance of £250 to your Google Ads account. The payment threshold is £50, so every time you cross that threshold, Google will bill your account. To clarify, every time you spend more than £50, Google will charge your card.
Therefore, a budget of £250 will be consumed after you use Google Ads five times. A critical takeaway is that there is no link between the billing threshold and the budget you set for your campaign. It is where many people get confused since they are not sure what amount they want to put in for their budget.
So, if you want to spend £250 or £1000, it is up to you to decide depending on your needs. Let’s say you choose the budget of £250 for the entire month. If you spend £50 each day, it will dry up your budget after five days on the £50 payment threshold, and Google will charge you.
As you continue to put in more and more money, the payment threshold will continue to go higher to £500, £1000, £2000, £5000, and more. Simply put, the campaign budget does not have to do anything with the payment threshold since you can spend as little as you want.
Read more: https://www.sfdigital.co.uk/blog/what-is-payment-threshold-in-google-ads-and-how-does-it-work/